Flahavan’s launch Oaty Flapjacks

Flahavan’s has relaunched its oaty flapjack range with two new varieties, Original and Cranberry, and a new improved Choc Chip recipe
Flahavan’s has relaunched its oaty flapjack range with two new varieties, Original and Cranberry, and a new improved Choc Chip recipe

Ireland's favourite, Flahavan's has launched its new oaty flapjack recipes, including Belgian Chocolate, Cranberry and Original

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Brand Central

12 October 2009

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Flahavan’s, the porridge oat expert, has relaunched its oaty flapjack range with two new varieties, Original and Cranberry, and a new improved Choc Chip recipe.

Light and golden with a pleasing crumbly texture, the oaty snacks with Belgian chocolate chips, cranberry fruit or original recipe are made with the distinctive natural goodness and taste of Flahavan’s oat flakes. Made with over 40% wholegrain oats, each flapjack provides 7% of daily fibre intake, which helps fill the energy gap between meals.

Each variety box contains six flapjacks, individually wrapped for freshness. They are a great addition to a lunchbox for school kids, for coffee or tea-time, or as a snack on the move. The convenient box format together with an energetic and fun packaging design for increased shelf visibility is equally appealing to mums, young adults and kids. Flahavan’s brand and quality ingredient association are easily recognisable with dual branding on the front and back of each variety for easier shelf stacking.

Baked to perfection and simply square-shaped as one would expect from a handmade flapjack, Flahavan’s new flapjack range offers a snack option for all the family and for all tastes.

 

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