Everyday value to burn

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Pictured: The 48 Irish producers at a workshop in Lidl HQ in Tallaght, County Dublin (Photo by Andres Poveda)

Zip is building on the success of last year's Zip Energy+ value firelighters launch, with the release now of its Everyday value Zip Firelog


Brand Central

16 November 2009

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Zip, Ireland’s number one ignition brand, continues to drive growth within the €34 million category growing at 11% (AC Nielsen Sep 09).

Zip builds on last year’s Zip Energy+ value firelighters launch with the new everyday value Zip Firelog; offering consumers an alternative to the private label firelogs Zip believes are reducing retailers’ cash margins.

Also launched this winter is the Zip Odourless block firelighter, ideal for consumers who don’t like the traditional firelighters smell.

Distributed by Johnson Brothers, the Zip range is supported by a “Burn Your Bills” promotion; offering consumers the chance to win €1,000 towards their winter fuel bills. For further details contact Alison O’Grady, Johnson Brothers, on 00353 1 4081555.



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