Erin soup warms up afternoon TV
RTÉ’s Four Live and The Daily Show are to be sponsored by Erin for the next year
16 December 2010
Erin is the new sponsor of RTÉ’s Four Live and The Daily Show. The two flagship afternoon shows will bring the brand to television screens right across Ireland over the next year having already reached over a million housekeepers since they began airing on 20 September this year.
The sponsorship, which is valued at EUR*350,000, will run until April 2011 and comprises a mix of both ten and seven second stings per show, per day, as well as the inclusion of the Erin logo on all programme promotions
Rachel Keogh, brand manager, Premier Foods Ireland said that the sponsorship will deliver big brand exposure across 139 programmes aimed at driving sales. “Last month just under half of housekeepers saw the Erin brand at least once and 31% at least five times. This represents a huge opportunity to build brand association and inspire viewers to buy Erin soup more frequently.”