Electrical storm

Green Smoke electronic cigarette users inhale nicotine and full bodied flavouring through a vapour that leaves no ash

Forecasted to triple in sales by 2015 in the UK, the popularity of e-cigarettes is clearly on the rise, as the performance of Ireland's leading brands demonstrates

Brand Central

13 December 2013

Share this post:

Ecigs

AT A GLANCE: E-CIGARETTES

Nielsen predicts UK sales of e-cigarettes will triple by the end of 2015 to £338m
Green Smoke has been a top seller throughout retail and pharmacy channels in Ireland for over 18 months
Green Smoke’s FlavorMax cartomizers produce the same smoke volume as up to 30 traditional cigarettes or up to 360 puffs
Skycig is the exclusive advertiser within the e-cigarette category at English Premier League matches
Ampersand was the first company to sell electronic cigarettes on the mainstream market when it launched Jasper & Jasper into the convenience sector in 2011
Jasper & Jasper is now available in over 2,000 outlets nationwide
Currently the number one best-selling electronic cigarette in the US market, Njoy has sold over 10 million units to date

Electronic cigarettes or e-cigarettes as they’re also known, have certainly attracted a great deal of attention across an entire spectrum of consumers in recent times. In fact, they’ve even made a memorable appearance in Lily Allen’s comeback single ‘Hard Out Here’.

Electronic cigarettes can be defined as battery-powered devices which simulate tobacco smoking. They usually include a heating element that vaporize a liquid solution. Some solutions contain a mixture of nicotine and flavourings, while others release a flavoured vapour without nicotine. Many are designed to simulate smoking cigarettes, in their use and appearance.
Sales of e-cigarettes are growing rapidly, with Nielsen predicting UK sales will triple by the end of 2015 to £338m. With e-cigarettes not carrying the duty incurred on tobacco products, they deliver a significantly cheaper option for consumers. They can also deliver much higher margins for retailers. According to reports, while tobacco returns a margin of around 8%, e-cigarettes can return up to 45%.

Smoke signals

For over 18 months Green Smoke has been a top seller throughout retail and pharmacy channels.

The Green Smoke electronic cigarette looks and feels similar to a typical cigarette, but runs on a rechargeable battery, with no need to light up. Green Smoke electronic cigarette users inhale nicotine and full bodied flavouring through a vapour that is similar to smoke but leaves no ash.

At the tip of the e-cigarette is a cartridge that looks like the filter of a traditional cigarette. This cartridge is where the smoking liquid is held. When you inhale, the battery activates the internal heating element, called an atomizer, and the smoking liquid is vaporized into a flavourful vapour. The pre-filled cartridge containing the smoking liquid and the built in atomizer is called a cartomizer.

The long lasting smooth airflow battery ensures an even, consistent smoking experience. Green Smoke’s FlavorMax cartomizers produce the same smoke volume compared to up to 30 traditional cigarettes or up to 360 puffs. These FlavorMax cartomizers come in a variety of flavours with four nicotine levels to choose from.

The Green Smoke FlavorMax cartomizers come in a variety of flavours with four nicotine levels to choose from

The e-liquid contained in the cartomizers contains only certified, laboratory tested fluids including pharmaceutical grade propylene glycol, pharmaceutical grade vegetable glycerin,
pharmaceutical grade nicotine and flavourings.

You can compare the nicotine levels in Green Smoke’s cartomizers to:
Strong (2.4%) – Compare to a strong cigarette
Full (1.8%) – Compare to a full flavored cigarette
Light (1.2%) – Compare to a light cigarette
Ultra light (.6%) – Compare to an ultra light cigarette
Zero (0%) – Same great taste – with zero nicotine

All of the brand’s e-cigarette fluids are tested and certified after blending by a third party laboratory to ensure their purity.

Green Smoke e-cigarettes use a solid, steel shell construction to ensure the consumer’s e-cigarette remains safe and secure in their pocket.

Green Smoke’s long lasting smooth airflow battery ensures an even, consistent smoking experience

The key factors of the Green Smoke electronic cigarette include:

• Cost effective – 30 cigarettes per cartomizer
• High smoke volume
• Easy to use
• Rich variety of flavours
• Tar free
• Ash free
• Carbon monoxide free
• No risk of fire.
• No offensive odours that stick to linen, clothing, walls or cars
• No smoker’s breath
• Save money compared to traditional cigarettes
• Smoke inside many restaurants, bars, airports and other places where smoking is banned
• No polluting cigarette butts
• Flavourful vapour for a smoke-like feeling, without the ash residue

The sky’s the limit

Skycig offers attractive price points, starting at €6.99 for the disposables and €17.95 for the Start Kit

Ampersand was appointed the official Irish agent for Skycig electronic cigarettes and commenced a successful sell-in to the trade in September. The Skycig brand will already have some recognition amongst Irish retailers and consumers as it is the exclusive advertiser within the e-cigarette category at English Premier League matches.

Ampersand’s range contains the convenient single use Skycig One in Rich Tobacco and Menthol and the rechargeable Skycig Start Kit option along with replacement cartridges in the Rich Tobacco, Menthol and Classic Tobacco flavours. These provide more traditional cigarette smokers with the opportunity to trial the products and make a permanent switch to their flavour of preference.

Skycig states it takes pride in offering a high level quality product with eye-catching packaging that immediately stands out on shelf combined with very attractive price points starting at €6.99 for the disposables and €17.95 for the Start Kit. Skycig also has a range of point of sale materials and stands available to highlight the brand and to encourage sales in-store. For more information, contact your Ampersand representative.

Jasper & Jasper is now available in over 2,000 outlets nationwide

Creating huge savings for smokers

Ampersand was the first company to sell electronic cigarettes on the mainstream market when it launched Jasper & Jasper into the convenience sector in 2011. In the past two years, the company has worked together with retailers to develop the brand and the electronic cigarette category and Jasper & Jasper is now available in over 2,000 outlets nationwide.

The Jasper & Jasper Nano disposable is the smallest electronic cigarette within the range and offers the cheapest price point on the market to consumers. Retailing at only €4.99, Nano is the best-value entry point for first-time users of electronic cigarettes. It is as close to a real cigarette in its size and feel and is the equivalent of 20 cigarettes which will also create huge savings for smokers if they make the switch over from cigarettes.

Nano also has a low outer price for retailers, giving them an electronic cigarette option for their store with minimal investment required. Nano is also supported with stands and a full suite of POS to highlight its favourable pricing to consumers in-store. For more information, contact your Ampersand representative.

Njoy the good times

Ampersand has most recently added Njoy to its electronic cigarette portfolio. With investors such as Sean Parker, the founding president of Facebook and US Spotify; Peter Thiel, co-founder of Paypal and the celebrity star Bruno Mars to name a few, Njoy is a brand that says it has firm plans in place to be the biggest branded electronic cigarette in the world.

Njoy is the number one best-selling electronic cigarette in the US market

Njoy is a premium electronic cigarette with the look, feel, flavour and satisfaction of the real thing, but without the tobacco smoke. It provides everything you like about smoking without the things you don’t. It has no tobacco smoke or cigarette smell. The packaging is innovative, engaging, re-closeable and hygienic and Njoy is committed to reducing the environmental footprint of its contents by encouraging customers to participate in its recycling programme.

Currently the number one best-selling electronic cigarette in the US market, Njoy has sold over 10 million units to date. This success is planned to be rolled out on a global scale through Njoy’s relentless pursuit of innovation in the product, product experience and science and by producing a product that gives smokers the ultimate satisfaction while building a brand that they will love. For more information, contact your Ampersand representative.

Share this post: