Easter treats

Lily O’Brien’s Easter range includes Easter baskets, Easter eggs and novelty products for children which cater for all budgets

Apart from chocolate, a number of products see a surge during the Easter period, such as fizzy drinks and bakery products, as families get together to celebrate.

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Brand Central

Lily O’Brien’s Easter range includes Easter baskets, Easter eggs and novelty products for children which cater for all budgets

At a glance: EASTER

• Lily O’Brien’s Easter range includes Easter baskets, Easter eggs and novelty products for children
• The Cadbury Crème Egg Goo Dares Wins roadshow will visit to Limerick, Galway, and Waterford
• Cuisine de France is offering a customised secondary display unit designed specifically for the Easter Treat range to maximise sales impact
• Shloer is launching a TV ad campaign this Easter called ‘Best Served Shared’ spearheading a comprehensive spring campaign

Exquisite Easter range from Lily O’Brien’s

Ireland’s premium chocolatier Lily O’Brien’s is ready to wow the market again this year with its new and exquisitely presented Easter range. This season, Lily’s has launched a number of ideal Easter gifting products for discerning chocolate lovers. Designed to put a smile on everyone’s face even in these austere times, the range caters for all budgets with a broad selection of formats which include: Easter baskets, high quality Easter eggs, novelty items for children and elegant gift collections. Consistent quality, excellent presentation and strong product offerings tailored to consumers’ needs, have secured Lily O’Brien’s positioning at the top of the luxury chocolate market. Its award winning chocolate recipes combined with fashion-led designs mean that Lily O’Brien’s products continue to deliver sales growth to customers year-on-year. Lily O’Brien’s is distributed nationwide by Tennant & Ruttle.

Egg-citing Easter for Mars

Mars Ireland, manufacturer of many of Ireland’s most loved confectionery brands, promises an egg-citing Easter 2011. MaltEaster is back again for 2011 and is set to hop off shelves. Launched in the Irish market in 2010, this product was voted confectionery product of the year. These come in shelf ready packaging and prefilled displays for fantastic in-store stand out. Ensure that you stock up early.

Five step plan to success from Cuisine de France

1. Stock the full range of Easter Treats from Cuisine de France to entice consumer purchase.
2. Grow your overall confectionery sales this Easter with the Cuisine de France customised secondary display unit. Designed specifically for the Easter Treat range, this innovative display unit will ensure availability to maximise sales impact.
3. Capture impulse sales by placing a Cuisine de France Easter Treats display stand in a high footfall location, either at the front of store or at the entrance to the fresh food area.
4. Create consumer awareness of the Easter Treats range by displaying POS material in multiple locations throughout your store.
5. An abundant and full Easter Treats display unit will entice consumer purchase and maximise your sales opportunities.
Follow this five-step plan and enjoy a spring in sales this Easter!

Shloer goes on air for Easter

Ireland’s best selling adult soft drinks brand – is taking its Easter support package to new heights this year with its ‘Best Served Shared’ TV ad campaign being aired in the Republic of Ireland for the very first time.

The TV advertising burst in April spearheads a comprehensive spring campaign for Shloer, which is supplied by SHS Sales & Marketing. 

As well as the TV campaign, Shloer press ads will also appear in April issues of weekly celebrity magazines Hello! and OK!, and consumers who have signed up to receive regular updates from Shloer will receive an Easter-themed e-newsletter featuring tips for Easter entertaining, along with recipes and competitions.

The run up to Easter also sees the launch of the Shloer Sunday Cookbook competition via an application on Shloer’s Facebook page. Consumers will be asked to upload their favourite recipes using a list of seasonal ingredients, and an array of cookery-related prizes will be on offer for the monthly winners whose recipes will be selected and featured on line as the Shloer Recipe of the Month.

At store level Shloer stockists will benefit from ‘Easter special’ promotions, and free point of sale materials are also available from SHS Sales & Marketing (Tel: + 353 1 4672789).

The support is all part of the plan to help retailers make the most of the natural surge in Shloer sales at this time of year which delivers the biggest sales peak outside of Christmas.

“In the week leading up to Easter we generally see sales of Shloer double compared with average weekly sales during the rest of the year,” says Amanda Grabham, marketing communications controller for Shloer. “And we’re expecting an even bigger and extended uplift this year – not only because of the upweight in advertising spend, but also because three key social occasions fall in April – Mother’s Day on 3 April, Easter (22-25 April) with another Bank Holiday falling on the weekend after Easter.

“To avoid out-of-stocks during this period retailers will need to increase their stockholding and the number of facings for Shloer, and it also presents an ideal opportunity for them to expand the range of flavours they offer.”

Source: Nielsen Scantrack: Republic of Ireland Take Home Defined Adult Soft Drinks, Volume Litres MAT to 27.12.09

Cuisine de France

Easter delights

Maximise your in-store bakery sales this Easter with the Cuisine de France range of enticing Easter Treats. This Easter you can delight your customers with a combination of seasonal favourites, like hot cross buns and a range of new treats including the lemon filled white chocolate muffin. 

Cadbury eggs on the Goo

The Cadbury Crème Egg Goo Dares Wins roadshow at Dublin’s Hannover Quay. Born out of Crème Egg’s encouragement to play and mess around with its goo, this year Goo Dares Wins will dial up this anarchic spirit even more; taking it to the masses and getting the whole nation acting mischievously, the roadshow will take in trips to Limerick, Galway, and Waterford. Visit www.cremeegg.com to see how you can get involved.

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