Dove Men+Care lines out with the ERC

Dove Men + Care combines powerful technology and skin care, and so becoming the final premium partner for the 2011/2012 Heineken Cup is a perfect brand fit
18 November 2011
Dove Men + Care, the men’s personal care range from Unilever, has become the final premium partner for the 2011/2012 Heineken Cup, European Rugby’s landmark club competition.
With its philosophy of being tough on sweat, not on skin, Dove Men + Care makes a perfect partner for a sport which prides itself on displays of power within a gentlemanly context.
Paul O’Connor, Dove Men + Care spokesperson said, “This partnership allows Dove Men + Care to extend and solidify its existing reach within the rugby arena and is a natural extension of the brand, which combines powerful technology and care.”
Diarmaid Murphy, ERC commercial director said, “We are delighted to welcome Dove Men + Care as a partner to this tournament and look forward to the brand offering rugby fans more opportunities to get closer to the game.”
Dove Men + Care offers a range of grooming products including anti-perspirant deodorants and shower gels.
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