Dove Men+Care lines out with the ERC

John Muldoon, Paul O’Connell, Leo Cullen and Johan Muller at the offical launch of the Heineken Cup partnership with Dove Men+Care

Dove Men + Care combines powerful technology and skin care, and so becoming the final premium partner for the 2011/2012 Heineken Cup is a perfect brand fit

Print

Print

Brand Central

Dove Men + Care, the men’s personal care range from Unilever, has become the final premium partner for the 2011/2012 Heineken Cup, European Rugby’s landmark club competition.

With its philosophy of being tough on sweat, not on skin, Dove Men + Care makes a perfect partner for a sport which prides itself on displays of power within a gentlemanly context.

Paul O’Connor, Dove Men + Care spokesperson said, “This partnership allows Dove Men + Care to extend and solidify its existing reach within the rugby arena and is a natural extension of the brand, which combines powerful technology and care.”

Diarmaid Murphy, ERC commercial director said, “We are delighted to welcome Dove Men + Care as a partner to this tournament and look forward to the brand offering rugby fans more opportunities to get closer to the game.”

Dove Men + Care offers a range of grooming products including anti-perspirant deodorants and shower gels.

Related Articles

I’m with the brand: Aaron Mulligan, brand ambassador for Diplomatico Rum →

Harley & Marley unveils Ireland’s first sustainable fish pet food →

Milish Bakery secures multi-million euro deal with M&S →

On your team →