Don Carlos ‘oil rig’ sets off

The Don Carlos 'oil rig' is on the road
The Don Carlos 'oil rig' is on the road

Specially branded articulated trucks are taking to the highways of Ireland to promote the country's favourite Spanish olive oil brand

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Brand Central

11 September 2009 | 0

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In an exciting marketing initiative Ireland’s number one olive oil, Don Carlos has unveiled its new branded trucks, which hit Irish roads in July.

The Don Carlos branded trucks have been created to drive further brand awareness following on from the successful TV campaign that was on air for 11 weeks straight from May this year.

The imagery is taken directly from the TV commercial with Don Carlos riding his horse through the Spanish olive grove. The Don Carlos brand is truly a ‘well oiled’ machine!

 

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