Irish lamb prices rising

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Thanks to Bord Bia, lamb is rising in popularity and price in Belgium and France, and farmers in Ireland are fetching 15c to 20c/kg over quoted factory prices

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Brand Central

11 September 2009 | 0

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Bord Bia has been driving demand for Irish lamb abroad, running tasting promotions through Carrefour in Belgium. As the country’s leading retailer with 25% market share, the initiative is causing a significant rise in sales of Irish lamb throughout the summer period.

The tasting programme is in place in 40% of Carrefour’s Belgian outlets and since the promotions began the retailer reports a 30% increase in Irish lamb sales.

In Ireland meanwhile, the IFA says strong demand for Iirsh lamb as driven up factory prices to €UR3.85/kg. National sheep committee chairman Henry Burns said that factories are having to pay 15c to 20c/kg over quoted prices of €3.60/kg to €3.70/kg for lambs, and that in the UK factory prices have moved up to £3.28/kg (€4.00/kg). Bord Bia has reported that the price for Grade 1 Irish lamb in France has risen to €4.40/kg.

 

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