Diamond Foods’ bid to secure Pringles takes a step forward

Diamond Foods will become the second biggest snack foods company in the world behind Pepsi, if the group succeeds in acquiring Pringles

The Ukraine has now followed the US, the UK and Germany, in granting antitrust clearance to Diamond Foods in its bid to acquire the Pringles business

Print

Print

Brand Central

The Ukraine has become the latest country to grant its approval of Diamond Foods’ €1.05 billion bid to takeover the Pringles business from Proctor and Gamble.

It follows in the footsteps of the US, the UK and Germany, who also granted antitrust clearance to Diamond Foods in July of this year. The Ukraine’s approval means that the company has now received all the antitrust agreements needed to proceed, although Diamond shareholders still need to approve the move.

Diamond Foods announced its plans to buy Pringles from Procter & Gamble for $1.5 billion (€1.05 billion) in stock in April. This would triple Diamond Foods’ current size, while marking Procter & Gamble’s long anticipated exit from the food business.
Pringles, known for its crisps sold in more than 140 countries, will expand Diamond’s global footprint and more than double its sales in the United States and the UK.

Related Articles

I’m with the brand: Aaron Mulligan, brand ambassador for Diplomatico Rum →

Harley & Marley unveils Ireland’s first sustainable fish pet food →

Milish Bakery secures multi-million euro deal with M&S →

On your team →