Consumers want smaller portion sizes

The majority of consumers think offering smaller portions is a good idea, reveals new research conducted for the ‘Happy Heart Eat Out’ campaign

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Brand Central

Research conducted for the ‘Happy Heart Eat Out’ campaign, revealed that 68% of consumers think offering smaller portion sizes is a good idea. The research also revealed that 75% of the participating catering establishments noted an increase in requests for healthy options during the ‘Happy Heart Eat Out’ campaign. The Irish Heart Foundation, Safefood and the HSE have joined together for this year’s campaign, which encourages establishments to offer healthy options on their menus, and encourages customers to ‘Think Small’ when it comes to portion sizes throughout the month of June.

‘Happy Heart Eat Out’ is a healthy eating awareness campaign targeted at the catering sector in Ireland and the ‘For a Happy Heart…Think Small’ campaign  will run in hundreds of participating restaurants, workplaces and communities across the length and breadth of the country for the month of June.

Dr. Cliodhna Foley-Nolan, director, Human Health and Nutrition, Safefood said: “Over 60% of the Irish population is overweight or obese, putting most adults in our community at a preventable increased risk of heart disease. Eating out is now a part of life for many of us. Research has shown that one in four people eat light meals outside the home, and 12% dine out for their main meal of the day. Eating out for a special treat is one thing, but for everyday eating out or eating out for convenience, choosing healthier options and sensible portion sizes is extremely important – for both our waistlines and our overall health.”
The Happy Heart Eat Out campaign, ‘For a Happy Heart…Think Small’, will be supported by radio advertising which will air from Monday, 31 May, 2010.

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