Coca-Cola confirms Dublin as location for new Digital Hub

Coca-Cola's range of sizes will offer comprehensive choice to consumers

Soft drinks giant says it is "embarking on an ambitious transformation journey" with six Digital Hubs to be spread across the globe



18 May 2021

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Coca-Cola has confirmed plans today to grow its presence in Ireland through the selection of Ballsbridge, Dublin as a location for a new Digital Hub in Dublin. This Digital Hub, which will employ 40 technical professionals in the first phase, will be at the centre of helping Coca-Cola to “accelerate its digital transformation journey”.

The hub is one of six worldwide and will comprise a strategic team of people supporting leaders and colleagues across the EMEA region as they seek to use digital insights, business intelligence, analytics and smart digital marketing to help improve the consumer experience while achieving commercial goals and objectives.

The Digital Hub team will span a broad range of roles – from business relationship managers to technical product owners, data engineers and MarTech developers.  The first phase of recruitment locally in Ireland involves the hiring of 40 people with potential for the team to grow further over the next four to five years.

Recruitment for these roles is underway with Coca-Cola looking for ambitious and talented people to help direction of Coca-Cola’s future through data driven insights.

“Coca-Cola is embarking on an ambitious transformation journey, completely changing the way it operates to support continued growth and innovation,” a spokesperson said. “The recent establishment of a global technology organisation is central to this transformation and we hope will power the company globally to step change its capabilities through scaled world-class digital platforms. This new organisation is part of the Coca-Cola family and there will be six hubs spread across the globe, including one in Dublin to support its work with plans to add a further hub before the end of the year.  Dublin was selected as a location for one of these hubs because of its growing international reputation as an innovation city and because of the wealth of technical talent that live in or close to the city.”

“These Digital Hubs will be have a team of talented technology professionals who will leverage the power of IT to capture quality marketing insights quickly, helping to inform smarter decisions, respond to consumer demands and support commercial goals and objectives by using data and analytic solutions.”

The company confirmed that it is “actively recruiting 40 technical experts to join the team. These new employees will have the opportunity to help build the Hub from scratch and will be centrally involved in developing the strategy to support the planned transformation of the organization in the Europe, Africa and Eurasia Middle East region.”

Tánaiste Leo Varadkar described the announcement as “great news from Coca-Cola. It demonstrates the vibrancy and attractiveness of Dublin as a place to invest. These 40 new jobs are most welcome, I’m sure Coca-Cola will benefit greatly from the highly skilled workforce available in the city.”

Details about the roles at Coca-Cola’s new Digital Hub can be found at



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