Aldi unveils its revamped Tralee, Rathass ‘Project Fresh’ store

Employing 142 full-time staff in Kerry, Aldi spends €9.1m on wages in the region annually



18 May 2021

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Aldi’s Tralee, Rathass “Project Fresh” store has reopened its doors to customers following an extensive renovation project, which has seen the store completely refurbished. Project Fresh sees Aldi invest a further €60m in revamping the layout and design of all of its 145 stores nationwide.

The newly refurbished store has received a full makeover in line with Aldi’s award-winning Project Fresh design.

Featuring the new layout, the Rathass store offers a wide selection of fresh food at the front of the store, hi-spec fixtures, fittings, and new signage that provides a more efficient and hassle-free shopping experience.

The store will be powered by 100% green electricity. Aldi has invested heavily in improving its energy management systems and its entire store network is now powered by 100% wind generated energy.  Aldi was the second retailer in Ireland to achieve ISO 50001 accreditation in recognition of its efforts to improve energy efficiencies.

Operating seven stores in Co. Kerry, Aldi has become an established part of Kerry’s retail landscape, proving very popular with shoppers for bringing greater competition, choice and value for money. Aldi employs 142 full time staff in Kerry, spending €9.1m on wages annually. Aldi is currently recruiting 37 new employees for its Kerry stores this year, all of which are permanent positions.

Aldi’s Tralee, Rathass store participates in Aldi’s national partnership with FoodCloud, donating surplus food to local charities daily. The store has donated more than 15,380 meals to its charity partners to date.  Aldi’s Tralee, Rathass store is also part of Aldi’s Community Grants network, with Kerry Women’s Refuge and Support Service just one of several charities availing of the €500 bursary grant this year.

“The Project Fresh revamp of our store is great news for our customers,”  said Tony Talbot, Rathass store manager. “Its new spacious design makes for a very easy and enjoyable shop.”





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