Charleville relaunches integrated campaign
Leading cheese brand Charleville has relaunched in Ireland with a heavyweight integrated advertising campaign.
Print14 February 2011
Charleville, Ireland’s number one cheese brand and one of Kerry Group’s leading brands, relaunched in Ireland earlier this year with a heavyweight integrated advertising campaign. Celebrating the town of Charleville’s passion and healthy obsession with the making and enjoyment of Charleville cheese the campaign included TV, radio, outdoor, and PR as well as sponsorship of the weather on Today FM.
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