Centra stars on small screen
A new Centra store has been given a starring role in the latest series of TG4's flagship drama, Ros na Rún
14 October 2010
It was lights, camera, action for Centra last month when the country’s leading convenience retail group made a star appearance on TG4’s flagship drama, Ros na Rún. A brand new Centra outlet, situated on the main street of the busy fictional village, was unveiled to approximately 300,000 viewers when Ros na Rún returned to TV screens nationwide for its 15th season.
This year, Ros na Rún viewers will see the character Brid, a dynamic businesswoman, take over the running of the ‘Siopa’, which had previously been operated by characters Maura and Peadar. Brid has big plans for the shop and signs a deal with Centra to open a contemporary flagship store in the village.
Hugh Farley, the series producer of Ros na Rún, says Centra is a perfect fit for the popular programme. “Centra is Ireland’s leading convenience retail group, so it makes absolute sense for us to partner with them for our on-set store. There is a Centra in practically every town in Ireland, so why not in Ros na Rún?”
Ros na Rún will be broadcast every Tuesday and Thursday at 8.30pm, with an omnibus episode every Sunday at 10.30pm.