Category focus: Cold weather, warm hands

As the cold weather sets in once again, sales of soup and broth products is set to soar

There’s nothing like a warm, restorative hot soup in the winter months, and these Irish brands are offering new innovations in the category

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Brand Central

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15 October 2019 | 0

Ireland’s soup market is worth €75m, according to Nielsen. Among a crowded market, there are several brands that have made themselves household names over decades, but the widely-acknowledged search for newer and healthier options among consumers has meant that newer brands offering reduced salt and more natural flavours have been able to rise up in the category. We took a closer look at the offerings on both ends of this spectrum, just in time for the cold weather months.

Convenience without compromise

Four years after it was launched, the first brand in Ireland and Europe to bring restorative and beneficial bone broth to consumers, Sadie’s Kitchen has launched its newest product: Sadie’s Kitchen Boosting Beef Bone Broth. It is produced using only the finest grass-fed beef from Irish farms. Fully traceable, it is slow-cooked for 24 hours to release the maximum gelatine and the same rich flavour profile that made Sadie’s Kitchen Comforting Chicken Bone Broth a hit with consumers. Each pack contains just 84 calories and no additives, plus an impressive 11 grams of protein.

Meanwhile, Sadie’s Kitchen is striving to make a positive contribution to the race against waste, and recently introduced fully recyclable, FSC-approved sleeves. The FSC system allows businesses and consumers to identify, purchase and use wood, paper and other forest products made with materials from wellmanaged forests and/or recycled sources.

For stocking information, visit www.sadieskitchen.ie, email heather@sadieskitchen.ie or telephone 085 855 2242.

For our Q&A interview with Sadie’s Kitchen founder Sarah Kiely, click here.

 

Category insight: Soup (click image for full-size view)

Feel good food

Avonmore Soups has redesigned its packaging in order to stand out on shelves more than ever. The newly-designed cartons feature colour-coded strips aimed at making it easier for the consumer to spot their favourite flavour. The new look pack also includes glutenfree callouts on the front, and detailed recycling information on the back of pack.

Additionally, the Feel Good range of soups is being billed as vegan. Avonmore’s Feel Good soups come in a range of three flavours: Feel Good Tomato & Basil, Feel Good Mediterranean Vegetable and Feel Good Garden Vegetable.

The Feel Good range does not contain any dairy or animal produce, and each contains less than 100 calories (per 400g carton). The newly designed soup cartons are currently rolling out into stores and are supported with point of sale materials. Avonmore Soups is in growth by +2.5% by volume* and has the highest brand awareness of the fresh soup category at 90%  (Source: Bord Bia Brand Health 2019) – a sure reason to stock up on Avonmore Soups this winter!

*(Source: Nielsen, TS, MAT 29 August 2019)

Special guest soup!

Ireland’s number one soup maker Cully & Sully has confirmed that its Squash’ed Veggie Special Guest Soup will be back on shelves soon, just in time for the colder months. The brand advises retailers to stock up on this limited edition soup before the next Special Guest appearance, White Winter Veg, in December. Cully & Sully has also announced its support for the Big Beach Clean with Clean Coasts. This year was the biggest ever beach clean with over 200 Clean Coasts groups taking part.

 

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