Cadbury to launch biggest ever marketing campaign

Cadbury is launching a €2 million advertising campaign to support Cadbury Dairy Milk - Ireland's favourite chocolate brand

Print

Print

Brand Central

This September Ireland’s favourite chocolate brand*, Cadbury Dairy Milk will launch its biggest ever Irish marketing campaign. The 12 week campaign will see an investment of €2m including a specially created new TV ad as well as extensive support in outdoor, press, digital, direct mail and sampling. Cadbury Dairy Milk holds 16.8% of the total chocolate market*. The high impact TV creative was developed exclusively for Irish viewers and is filled with evocative imagery of irresistible flowing chocolate shots.  The campaign will also see the launch of the first Irish Smartphone application for Cadbury Dairy Milk. To create visibility in-store there is a full point of sale suite available including a floor stand, counter units and in-store theatre.

(*Source: Nielsen Market Track W/E 25/5/11)

Related Articles

I’m with the brand: Aaron Mulligan, brand ambassador for Diplomatico Rum →

Harley & Marley unveils Ireland’s first sustainable fish pet food →

Milish Bakery secures multi-million euro deal with M&S →

On your team →