C-Store Best New Product of the Year 2018
Health and indulgence were both huge trends throughout 2018, so it was not surprising that retailers voted for a Best New Product of the Year that combines both of these needs in one tasty treat
22 January 2019
And the nominees are…
Twix Soft Centre
Rizla + Nutura
Fulfil Hazelnut Whip
KitKat Salted Caramel
Nutramino – Nutra Go
AWARD SPONSORED BY SPAR
Retailers voted for the Fulfil Hazelnut Whip bar to scoop the award for Best New Product of the Year 2018. An indulgent hazelnut centre covered in creamy milk chocolate and topped with crunchy hazelnut pieces, the bar comes with all with the added benefits of 20g protein, low sugar and 100% RDA of nine multivitamins. All while only containing 210kcal per serving.
Happiness all round
Ampersand was also delighted to have received a nomination in the National Convenience Store Awards for the C-Store Best New Product of the Year, with its new confectionery brand, Sonas Sweets.
Over 400 retailers across the county voted for the awards and Sonas Sweets was selected as one of the favourite new brands launched on the market in 2018 within the convenience sector. It was an honour for the team at Ampersand for Sonas Sweets to be named as one of the finalists in the ‘C-Store Best New Product of the Year’. To be listed in the same category against some of the biggest, most highly respected and longest standing brands on the Irish market was viewed by the company as a real achievement for the Sonas Sweets brand and all the team at Ampersand.
Ampersand launched Sonas Sweets in January 2018 to a great trade reaction. The Sonas Sweets range consists of a selection of premium jellies and sweets with a €1 hanging bag range and a €2 mix-up of classic favourites and unusual jellies, all packaged in bright, colourful and cheerful packaging.
The name Sonas means ‘Happiness’ in Irish and Sonas Sweets certainly brought a touch of happiness to both retailers and consumers alike. The brand offered high retail margins to the trade and a selection of colourful branded stands and dump bins which brightened up stores, maximised sales and increased footfall into shops. The Sonas Sweets range was also a hit with consumers for its super price points and superior sweet offering and the opportunity it gave to ‘share some happiness’ with family and friends with a delicious range of fun and tasty treats.
The Sonas Sweets brand is the perfect fit to Ampersand’s growing confectionery portfolio given its quality offering and rate of sale within the convenience sector. Since its launch in January, Ampersand has grown sales of the Sonas Sweets brand and gained nationwide distribution throughout the convenience sector through the various retail groups.
The Sonas Sweets brand is owned solely by Ampersand. The Ampersand team all worked hard together to achieve such great results and accolades through the Sonas Sweets product launch. The C-Store Best New Product of the Year nomination validates and celebrates these efforts. Everyone at Ampersand is thrilled to have such a fun and fast moving brand in the portfolio and the company says it is very excited about the future.