Total Produce commits to carbon-neutral Fruit Logistica

Total Produce is aiming to be a carbon neutral visitors to the 2019 Fruit Logistica in Berlin
Total Produce is aiming to be a carbon neutral visitor to the 2019 Fruit Logistica in Berlin

Fruit Logistica takes place in Berlin next month and Irish outfit Total Produce will be there - with one proviso. The Dundalk-based fruit and veg producer is aiming for its carbon footprint generated by travelling to and from the event to be offset by purchasing "carbon credits".


Brand Central

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22 January 2019 | 0

Total Produce, the fresh produce provider with headquarters in Dundalk, Co. Louth, has announced that, for the first time, its participation at Fruit Logistica, the global trade event in Germany next month, will officially be carbon neutral. What this means is that the emissions produced by the effort, including travel and exhibiting at the event, will be offset by investing in “Carbon Credits”.

To achieve this, Vita, an Irish development partner working with communities in Africa to fight hunger and climate change, will independently calculate and total the estimated carbon emissions associated with the construction and operation of the Total Produce stand, long haul and short haul travel to the event and accommodation for all Total Produce attendees.

Total Produce has committed to invest in ‘carbon credits’ to the value of the total tonnage of CO2 emissions estimated by Vita, the revenue from which will fund Vita projects to provide water pumps and stoves dedicated to bringing clean water to communities in Africa while reducing wood burning, water borne disease and needless drudgery for African women and children.

Meanwhile, Fruit Logistica is already an instrument for reducing international travel and, by extension, the group’s carbon emissions. Vincent Dolan, group marketing director, says that by working with Vita, Total Produce is striving to reduce still further its impact. “We want to make up for the carbon emissions associated with unavoidable travel across a global group,” he says, “while simultaneously contributing to worthwhile carbon reduction and water preservation projects in Africa.”

Fruit Logistica takes place in Berlin from 6-8 February.

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