Bord Bia distributes 3 million labels for approved pork and bacon products

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Bord Bia continues to promote Irish meat products abroad after the damaging pig meat scare that rocked the industry before Christmas 2008


Brand Central

9 January 2009

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Bord Bia is continuing its comprehensive communications programme for Irish meat in both the international and domestic market, following the recall of Irish pork and bacon in December.

The programme is supported by continuous monitoring of international media in the main markets for Irish meat, by consumer research in the key domestic and UK markets, and continued liaison by the organisation’s international office network with the industry’s leading accounts.

“Bord Bia’s immediate priority is to help restore consumer confidence on the Irish market while ensuring that the industry’s international customer base is fully briefed on the high safety status of Irish meat” said chief executive, Aidan Cotter.



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