Best New C-Store Product Launch 2011
Innovative new product launches are vital in order to create renewed interest in grocery categories and fuel growth
Print17 January 2012
Stephen O’Riordain, CEO, Londis, presents the award for Best New C-Store Product Launch 2011 to Katie Hanlon, brand manager, Mountain Dew
Stephen O’Riordain, CEO, Londis, presents the award for Best New C-Store Product Launch 2011 to Katie Hanlon, brand manager, Mountain Dew
And the nominees are…
Mountain Dew
Guzzle Puzzle
Kit Kat Pop Choc
Cadbury Chocco
Tub Sweets
O’Donnell Crisps
Jacobs Elite Chocolate Mikado
Dairy Milk Bliss
Juicy Drench
West Coast Cooler Citra
The award for Best New C-Store Product Launch 2011 was sponsored by Londis
Mountain Dew was the worthy winner of the Best New C-Store Product Launch award this year. Mountain Dew Energy is a uniquely popular citrus flavoured energy drink. Available to consumers in a 500ml PET, Mountain Dew Energy offers the perfect on-the-go energy boost.
This iconic global brand was launched in Ireland in March 2011. Appealing to young male adults with its youthful personality and vibrant design, the launch of this global brand was rolled out in the Irish market through a heavyweight sampling campaign which targeted universities and urban sports events nationwide.
Elite soars to the top
The biggest biscuit NPD* of the year was Jacob’s Elite Chocolate Mikado, which helped drive Jacob’s value share in fully coated to 38%. The newest edition to the Jacob’s Elite family is a twist on the successful Mikado biscuit – it is a soft crumbly biscuit topped with pink mallow and raspberry flavoured jam, all covered in milk chocolate.
*(Source: YTD – Nielsen Scantrack – 28 Nov)
Drenched in success
Juicy Drench has been an incredible success story for Britvic Ireland in 2011 and is the fastest growing adult juice drink in the market*. Juicy Drench is a thirst quenching combination of juice and spring water. It is available in three flavours – Orange & Passionfruit, Blackberry & Apple and Cranberry & Raspberry.
Since its launch March 2011, Juicy Drench has taken 12% share* of the adult juice category and has added an impressive 14% value* growth to this market. It is available in convenience stores nationwide.
This is an ideal product for those who lead busy, active lives and are looking for something made with real fruit juice and water.
Find out how you can grow your business with Juicy Drench and Britvic Ireland through Britvic’s recently launched online tool “Build with Britvic”.
Register now at buildwithbritvic.com for more information to grow Juicy Drench and your soft drinks sales.
*(Source: AC Nielsen MAT Oct 30 2011, Convenience and Impulse)
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