Best C-Store Marketing Campaign 2010

Mark Morgan, ShelfLife, on behalf of award sponsor Universal Graphics, presents the award for Best C-Store Marketing Campaign 2010 to Siobhan Drummond, GlaxoSmithKline for the Lucozade ‘Mobile Phone Back-Up Charger Promotion’

Grabbing consumers’ attention has arguably never been more important than in the current climate, but thankfully 2010 saw brand marketers excel in creating memorable advertising campaigns

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Brand Central

Mark Morgan, ShelfLife, on behalf of award sponsor Universal Graphics, presents the award for Best C-Store Marketing Campaign 2010 to Siobhan Drummond, GlaxoSmithKline for the Lucozade ‘Mobile Phone Back-Up Charger Promotion’

And the nominees are…

• Snickers  – ‘Mr. T’
  Cadbury – ‘Spots V Stripes’
  Bulmers Berry – ‘Launch Campaign’
  Hunky Dorys  – ‘Rugby Campaign’
  National Lottery – ‘Plus It Up Monday Madness’
  Lucozade Energy – ‘Mobile Phone Back-Up Charger Promotion’
  Walkers – ‘Flavour Cup’
  Pepsi – ‘World Cup’
  Tayto – ‘Mr. Tayto Book’
  Nestle Milky Bar – ‘Grown-Ups Campaign

The award for Best C-Store Marketing Campaign 2010 was sonsored by Universal Graphics

Lucozade Energy scooped the accolade for Best C-Store Marketing Campaign 2010 this year for the inspired Lucozade Energy “Mobile Phone Back-up Charger” campaign.

As Ireland’s number one energy drink*, Lucozade Energy continues to lead the category with innovative products and outstanding marketing campaigns.

Ireland’s favourite energy drink for over 80 years, Lucozade Energy provides an energy boost to help keep consumers alert and comes in a range of convenient impulse and take home formats.

Lucozade Energy stated the group was delighted to be named the winner of this year’s ShelfLife C Store Award for Best Marketing campaign for The Lucozade Energy Mobile Phone Back Up Charger.

Lucozade Energy powered up its appeal to a core target consumers of 18-24 year olds, through the “Mobile Phone Back-up Charger” campaign.

This promotion ran in conjunction with this summer’s Lucozade Energy “Get Your Festival Energy” campaign. This campaign created a strong synergy with Lucozade Energy and festival events amongst its core target consumers of 18-24 year olds.
This in-store promotion offered consumers a free battery powered mobile phone charger with the purchase of every two 380ml bottles of Lucozade Energy purchased and proved to be popular with consumers nationwide.

A nationwide advertising campaign including a TV advertisement was used to support this promotion in store. The Lucozade Energy “Get Your Festival Energy” bus also travelled the country during this summer campaign to keep its target consumers energised at festival events and to support the Mobile Phone Back Up Charger promotion in store.

There is an exciting programme of activity planned for Lucozade Energy in 2011.

*Source: ACNielsen, ROI, Market Track, Volume Sales, MAT 8WE 31 Oct  2010

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