Ballygowan Activ+ made Official Fitness Partner of GAA/GPA
Ballygown Activ+, a new product from Britvic Ireland, has been launched in conjunction with the announcement that the brand will be the official fitness partner for the GAA and GPA.
20 August 2019 | 0
Ballygowan, part of the Britvic Ireland soft drinks group, has teamed up with the GAA and the Gaelic Players Association to develop a fitness drink for active lives. Ballygowan Activ+ is now the official fitness partner of the GAA/GPA. Through the partnership, a contribution from each bottle sold will be directed to GAA initiatives to fund grassroots GAA and GPA player development programmes.
Delivering on Britvic’s ‘A Healthier Everyday’ strategy to help consumers make healthier choices and lead healthier lives, Ballygowan Activ+ was developed by Britvic in consultation with the GAA/GPA based on the refreshment needs of both elite sports people and today’s everyday health-conscious consumer. Development of the product took 18-months and included intensive research in sports nutrition, packaging development and the Britvic liquid development team, with extensive consumer research at every stage.
Ballygowan Activ+ has zero sugar and only 25 calories per 500ml bottle with two tempting fruit flavours to choose from; Orange or Apple & Raspberry. It is available nationwide at an RRP of €1.75/£1.35.
Launching the new partnership, John Horan, Uachtarán CLG, thanked Ballygowan for its commitment to supporting GAA players through the initiative. “Our players are great ambassadors for our games and prepare themselves to the highest standards,” he said, “so that they can perform at their very best.
“I’m certain our players will benefit hugely in their preparation and hydration from the new Ballygowan Activ+ drink as well as off the field through the allocation of funding to Player Welfare initiatives.”
Paul Flynn, GPA chief executive officer said Ballygowan has long been leaders in sports hydration, making it a perfect fit as official fitness partner of the GPA.”A percentage of sales from every bottle will benefit our players,” Flynn said, “with proceeds contributing to the GPA Player Development Programme. These programmes play a key role in developing our amateur players as professionals. In addition, it will enable the growth of football and hurling across the country, driving Gaelic Games from grassroots up.”