Association of Advertisers in Ireland appoints Constance Balsamo as VP
Balsamo serves as head of alcohol policy and public affairs for Ireland at Diageo
Print18 August 2020
The national advocacy group for promoting the interests of advertisers, the Association of Advertisers in Ireland (AAI), has appointed Constance Balsamo as its new vice-president.
Balsamo takes the role after serving as a board member for the AAI since 2017. Her appointment follows that of Derek Liddy, head of digital marketing at Aer Lingus, to the role of president, and completes the AAI’s new leadership team.
Currently, Balsamo serves as head of alcohol policy and public affairs for Ireland at Diageo. Previously, she worked as its head of the EU internal market in Brussels. In her role with Diageo, Balsamo focuses on alcohol regulation and the development of responsible drinking initiatives, while also overseeing marketing compliance.
With extensive industry experience across Europe, prior to joining Diageo, Balsamo spent a number of years in Brussels and Zurich, where she worked with global communications agency Kreab, and as a public policy advisor with financial services firm UBS.
Commenting on her appointment, Constance Balsamo, vice-president of the AAI, said: “I’m delighted to take up this role with the AAI following my work with the other board members over the past few years. Now more than ever advertisers and brand marketers need to come together to ensure the sector continues to thrive. The AAI is central to these efforts and I’m looking forward to working with my colleagues and our president Derek Liddy to achieve our aims.”
Welcoming Balsamo’s appointment, Barry Dooley, chief executive of the AAI, said: “Constance has made a significant contribution to the AAI since joining the board three years ago and I look forward to continuing to work with her and our new president Derek Liddy in these challenging times.
“Advertisers have been severely impacted by the Covid-19 pandemic, and the industry must continue to innovate while maintaining its high standards into the future. With our new leadership team in place, the AAI will continue to provide strong representation for our members and the advertising industry as a whole, promoting its value at every level as a strong driver of the Irish economy.”
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