Ambrosia and Hartley’s launch new lunchbox campaign
19 May 2009 | 0
‘Tastier Lunch Next Stop!’ proclaims Premier Food Ireland’s Ambrosia and Hartley’s new lunchbox campaign to drive sales of Ambrosia Custard and Rice Pudding single pots and Hartley’s Ready to Eat Jelly. The yellow bus promotional pack, available throughout April/May, is supported by a comprehensive POS, advertising and online campaign; also outdoor six-sheet posters, trolley advertising, custom-designed free-standing displays and shelf strips in-store. Ambrosia and Hartley’s will sponsor the parenting section of national newspaper website www.independent.ie. Browsers can win one of 50 free lunch vouchers.
The promotional lunchbox pack contains four Ambrosia pots, two free pots of Hartley’s Ready to Eat Jelly and two ‘money off next purchase’ coupons.