Aldi continues Irish brewery support with craft beer event

Craft beer event will highlight three small Irish craft beer breweries

Craft beers will be available in 145 Aldi stores from 18 March

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9 March 2021 | 0

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Aldi has reached out to a number of its current small suppliers, as well as some new ones in order to support their businesses through these difficult times.

Its latest craft beer event will highlight three small, Irish craft beer breweries, showcasing some of the best craft beers around.

Rascals Brewing Company, Black Donkey Brewing and Dundalk Bay Brewery are three Irish suppliers that Aldi has partnered with for this craft beer event. The craft beers will be available in 145 Aldi stores from 18 March while stocks last.

Black Donkey Brewery (Roscommon)

  • Sheep Stealer 5.6% ABV €2.49/500ml

Rascals Brewing Company (Dublin)

  • Fruitropolis Pale Ale 4.3% €2.49/300ml
  • Wunderbar IPA 6.0% €2.49/330ml

Dundalk Bay Brewery (Louth)

  • Brewmaster IPA €2.49/440ml
  • Brewmaster Pale Ale €2.49/440ml

Founder of Rascals Brewing Company, Emma Devlin said its export and keg sales suffered most and this affects a huge part of our business and income. “The closure of pubs for nearly the entire year has been a serious hammer blow to our business and our industry,” said Devlin. “This craft beer event from Aldi is another brilliant helping hand amidst a very challenging twelve months.”

With over 70% of its business was in the on-trade, Faye Healy, founder of Dundalk Bay Brewery said the past year has been tough. “Fortunately, we have seen a big increase in our off-trade sales and this is the cherry on top. Aldi has been brilliant in giving us this opportunity and we will remember that as we continue to reach new heights going forward.”

“The closure of all pubs, restaurants, and hotels in the country, along with the absence of tourists has meant the loss of approximately 80% of our market,” added Richard Siberry, founder of Black Donkey Brewing. “We are very appreciative of the support from Aldi at this very challenging and dynamic time. Ireland’s Independent craft brewers are an often overlooked, but increasingly important part of Ireland’s hospitality industry and like our colleagues in the pubs and restaurants, any opportunity to explore alternative markets, and build new relationships at this time is very welcome.”

 

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