ABC publishes latest circulation figures
Decline continues in newspaper sales but Magazines Ireland upbeat about results
Print25 August 2016
The latest Audit Bureau of Circulation (ABC) figures show newspaper sales dropped once again during the first half of 2016.
Within the daily newspaper segment, overall circulation was 5.7% lower than the same period during 2015. The Sunday print market declined by 6.3%.
The performance of individual titles can be seen in a comprehensive report by Laura Slattery in The Irish Times, which can be viewed here.
Meanwhile in contrast to the newspaper sector, Magazines Ireland’s response to the latest ABC figures was considerably more upbeat.
“These latest ABC figures show yet again how magazine brands remain uniquely engaging as an environment for both editorial and commercial content,” said Grace Aungier, CEO, Magazines Ireland.
Importantly, the ABC Ireland figures are based on circulation for the magazine in print and where available, also incorporate circulation data for digital editions to provide a single, combined circulation figure.
One winner from the figures, was U Magazine, which targets Irish women aged 20-35 years. Aisling O’Toole, editor, U Magazine, pointed out that that title recorded a 28% increase in retail sales. “Despite claims to the contrary, these results show that millennials haven’t left us, proving once and for all that print is alive and kicking,” O’Toole said.
Accountancy Ireland, the members’ magazine for Chartered Accountants Ireland, also reported an increase in circulation from 26,039 to 26,337, which it described as “the magazine’s highest ever circulation”.
Paula Lenihan, director of editorial, RSVP also said its team were “delighted with our increased ABC circulation figures”.
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