Coca-Cola launches new drink ‘Coca-Cola Energy’
Never one to rest on its laurels, the Coca-Cola Company is set to launch its first-ever energy drink, Coca-Cola Energy, which has the flavour profile consumers love but with added natural extracts including guarana and vitamin B.
Print2 April 2019
It will be available in 250ml cans and in two variants – with and without sugar. Coca-Cola Energy will launch in Ireland from late April.
Javier Meza, global chief marketing officer, Sparkling Business said Coca-Cola Energy includes ingredients from naturally-derived sources and the delicious and refreshing taste of Coca-Cola. “We kept these two qualities at the heart of how we developed the recipe,” he said, “and are proud to offer it under the Coca-Cola brand, inviting people to try a new and different energy drink that is designed to complement upbeat and busy lives.”
The new drink features a distinct visual identity and will be supported by an integrated marketing campaign. The new drink is aimed at young adults (18-35) and will be promoted in line with The Coca-Cola Company’s responsible marketing guidelines.
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