UK family takes on ‘Happerly Challenge’ in food sourcing

The Happerly challenge encourages families to only eat food ethically sourced by local suppliers
The Happerly challenge encourages families to only eat food ethically sourced by local suppliers

One of the big questions about sustainability is the sheer distance many foods cover before they reach the consumer, and how unneccessary these journeys can be. To explore this, a family from Gloucestershire is undertaking the seven-day Happerly Challenge, in which they can only eat food if suppliers can prove where it has come from.



2 April 2019 | 0

A Gloucestershire family of five has pledged to only consume food and drink from suppliers that can prove where their ingredients are from, by taking part in the Live Happerley Challenge. Following the food provenance-promoting seven-day challenge, Ruth Erwin, Jeff Adams and their children Mia, 11, Jake, 11 and Carla, 5, decided to take part in the challenge themselves as they bid to follow the journey their food takes from field to plate.

The challenge was created by Happerley, the organisation founded by farmers working on behalf of the whole UK food industry and all consumers to develop and implement a means to secure provenance, honesty and transparency, gifting the consumer with the knowledge of the journey that their food has taken.

As part of the challenge, Ruth and her family are only allowed to consume produce from suppliers that are Happerley Transparent, meaning they can openly prove where they source their ingredients from.

“I’ve always been interested in providing healthy food and knowing where it has come from,” said Ruth Erwin. “Ethics, sustainability and animal welfare in the journey of food is important to me, so I decided that I’d like to try the Live Happerley challenge.

“The products we’ve used have been traceable and as local as possible,” she added. “We have sat down every morning together and shared breakfast rather than having a rolling production line of people in and out, and the children have preferred having homemade lunches as opposed to school dinners.

“In addition, I don’t feel that I’m spending any more money than I usually would as I’m no longer buying fizzy drinks, juices, chocolate, cereal bars, popcorn and bisuits for snacks,” she added.

From milk, coffee, bread and cheese, everything the family have consumed can be easily traced back to its origins.

To follow the family on Facebook as they approach the end of the challenge, visit

For anyone wanting to take part in the Live Happerley Challenge, visit

Alternatively, for further information on Happerley, visit


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