Coca-Cola launches new drink ‘Coca-Cola Energy’
Never one to rest on its laurels, the Coca-Cola Company is set to launch its first-ever energy drink, Coca-Cola Energy, which has the flavour profile consumers love but with added natural extracts including guarana and vitamin B.
2 April 2019
It will be available in 250ml cans and in two variants – with and without sugar. Coca-Cola Energy will launch in Ireland from late April.
Javier Meza, global chief marketing officer, Sparkling Business said Coca-Cola Energy includes ingredients from naturally-derived sources and the delicious and refreshing taste of Coca-Cola. “We kept these two qualities at the heart of how we developed the recipe,” he said, “and are proud to offer it under the Coca-Cola brand, inviting people to try a new and different energy drink that is designed to complement upbeat and busy lives.”
The new drink features a distinct visual identity and will be supported by an integrated marketing campaign. The new drink is aimed at young adults (18-35) and will be promoted in line with The Coca-Cola Company’s responsible marketing guidelines.