Yoplait announces product reformulations
In a move to meet the increasing consumer demand for healthier products, Yoplait has developed new recipes and introduced innovative low sugar products
Print24 May 2017
Yoplait’s reformulated Frubes products now include 15% less sugar, at 10.9g per 100g
Ireland’s leading yogurt brand, Yoplait has announced a series of reformulations in a move to continue to improve the nutritional profile of its products.
With food consumption habits and preferences changing and consumer demand for healthier products increasing, Yoplait believes its proactive approach to improving recipe formulations is bringing lower-sugar and increased vitamin D yogurt products to market in both the adult and kids categories.
The brand has developed new recipes for its Petits Filous fromage frais pots and Frubes tubes, and introduced innovative low sugar products such as Super Fruitii and My First Petits Filous. The company added that it would continue to improve the nutritional profile of its products, wherever possible, without compromising on taste or quality.
Catering for parents who are looking to purchase healthier products for their children, Yoplait’s reformulated Frubes products – designed for lunchboxes – now include 15% less sugar, at 10.9g per 100g. One serving (2 x 40g tubes) will now contain 8.7g of sugar and continues to provide 50% of the daily vitamin D NRV.
The company also revealed that a new Petits Filous big and small pots recipe has reduced sugar levels by 17% to 9.9g per 100g. Mindful of the importance of vitamin D to Irish children, Yoplait has also increased vitamin D fortification in the country’s leading kids yogurt product to 50% NRV per portion (2.5µg).
The company’s bold reformulation initiative is being complemented by new product innovation. Yoplait’s My First Petits Filous product – a low sugar, vanilla flavoured fromage frais tailored for babies from six months – contains just 4.5g of sugar per portion (2 x pots, 94g) and is currently the lowest sugar flavoured fromage frais on the market.
For the adult yogurt market, Yoplait recently introduced Super Fruitii – a thick 0% fat yogurt on a layer of unique fruit flavour combinations that contains 60 calories. On average, the sugar content is 30% lower than other fat-free yogurts and the products are also fortified with calcium and essential vitamins D and B2.
Andrew Burke, country manager of General Mills & Yoplait Ireland, commented: “We recognise that many consumers in Ireland are changing their preferences when it comes to food and drink products. As the country’s leading yogurt brand, we want to continue to deliver great tasting products and to do that we are proactively investing in developing innovative new yogurt products and reformulating our popular ranges like Frubes and Petits Filous.”
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