Marketing Bites

A round-up of the latest news for FMCG marketers


Brand Central

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25 July 2016

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O’Donnells introduces new on-pack competition

ODonnells_TSC_promo-125GO’Donnells, Ireland’s number one, hand-cooked crisp brand, has announced a new on-pack competition on two of its sharing bags with some great prizes up for grabs. These include an overnight stay and cookery course class for two at Cloughjordan House in Co. Tipperary. Plus, there are fab daily prizes of Roz Purcell’s cookbook ‘Natural Born Feeder’ as well as boxes of O’Donnells Crisps.

For a chance to win, simply go to, click on the competition tab and say who you would share the prize with. O’Donnells will also be sampling in Galway and Dublin in the coming weeks so stay tuned to its social media for more details.

Mums of Ireland can rejoice as Petits Filous launches portable Petits Filous Pouches

Petits Filous is launching Petits Filous Pouches for kids on-the-go. The new format comes with a re-sealable cap and keeps out of the fridge for up to five hours, meaning mums can easily throw it in their out-and-about bag, safe in the knowledge that they have a tasty and nutritious snack handy for kids throughout the day, which can be eaten without a spoon. Petits Filous Pouches are stocked in Dunnes Stores, Supervalu and Tesco stores across Ireland at €1 RRP.

Deliveroo’s sizzling summer offer

Deliveroo ( – the on-demand food delivery service that brings high-quality local restaurant food to homes and offices in an average of 32 minutes – has launched a new summertime offer. Oliver Dewhurst, Deliveroo country manager is thanking customers for their continued support by waiving the Deliveroo €2.50 delivery charge for the rest of July across Dublin, Cork and Galway.

To learn more about this special offer, visit, or try the app, which is free to download for iOS.

Bollinger and the Intercontinental Hotel pair up for the Dublin Horse Show

Since it was first held in 1864, the Dublin Horse Show has become a Dublin institution. Bollinger, the iconic Champagne House respected the world over, was the exclusive Champagne partner to the nearby Intercontinental Hotel for the week of the Horse Show, held from 20 – 24 July. A dedicated Bollinger Champagne Bar was set up on the patio adjacent to the famous Ice Bar, giving equestrian fans the opportunity to sip decadent Bollinger in the summer sunshine.

Sudocrem to reward nation’s top facilities at Baby Changing Room Awards

Sudocrem Baby changing awards logo_IreRecent research by Sudocrem revealed that 64% of Irish parents have left a public venue due to a lack of changing room facilities. Sudocrem, the iconic Irish brand that cares for the skin of the nation’s babies, is 85 this year. To celebrate, it is launching the Baby Changing Room Awards to commend venues for providing excellent facilities.

There will be seven categories for entry including those of particular interest to our readers – Best Big Shop (supermarkets, toy stores, clothes shops etc); Best Shopping Centre; Best Changing Facilities in a Male Bathroom and Best Service Station. Anyone who is using baby changing facilities can register their vote at Each vote received will be automatically entered into a prize draw, with a closing date of Friday, 30 September, 2016.

Comans launches 6 O’Clock Gin and Tonic in Ireland 

With the gin revival in full swing and the demand for new and interesting gin brands growing, Comans has introduced 6 O’Clock Gin and 6 O’Clock Tonic in Ireland. In fact, gin has reportedly enjoyed a 50% year-on-year increase in sales. The creation of family-run Bristol-based fruit liqueur specialists Bramley & Gage, the name ‘6 O’Clock’ refers to a great grandfather who was an inventor, engineer and gin lover who would settle down with a gin and tonic at 6pm each day for some inspiration.

The accompanying tonic water has been developed specifically to be paired with 6 O’Clock Gin, and is now also available in Ireland. The gin has hints of elderflower with bursts of orange and lemon citrus.




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