Marketing bites
HB Hazelbrook Farm launches Ice Cream Fundays Campaign in support of Down Syndrome Ireland - and other news for FMCG marketers - for the week 29/04/16 - 05/05/16
Print5 May 2016
HB Hazelbrook Farm launches Ice Cream Fundays Campaign in support of Down Syndrome Ireland
Broadcaster Ivan Yates and TV3 presenters, Anna Daly and Glenda Gilson started the summer in style with Ireland’s favourite ice cream as they launched this year’s HB Hazelbrook Farm Ice Cream Fundays campaign in aid of Down Syndrome Ireland (DSI).The trio were joined by Lacy O’Reilly (6) from Walkinstown, Dublin to celebrate the first annual Ice Cream Funday of 2016 to ask people across Ireland to take part and host their own celebration to help a worthy cause this May and June.
Get involved by simply lo-calling 1890 37 37 37 or registering online at www.downsyndrome.ie to receive your party pack, which includes vouchers for delicious HB Hazelbrook Farm ice cream.
Deliveroo celebrates first birthday in Ireland and announces expansion into Limerick
Deliveroo, the on-demand delivery service that brings high-quality restaurant meals to your door in an average 32 minutes is celebrating its first birthday in Ireland. Since its launch in 2015, Deliveroo has signed-up more than 200 restaurants and created over 400 new jobs to service its platform operations across its four Irish hubs; Dublin, Cork, Galway and most recently, Belfast. Deliveroo has also announced plans to expand into Limerick in the coming months, which will create over 50 new rider jobs.
Visit www.deliveroo.ie to find out more, or try their new app, which is free to download for iOS and comes with a number of new features, including location-based delivery tracking and new location search options.
Drummond House Garlic springs up a treat for Ireland’s garlic fans
Drummond House Garlic is Ireland’s only producer of commercial heritage garlic. ‘The home of Irish garlic’ is a lush 100-acre farm located in the village of Baltray, Co. Louth. Owned by Peter and Marita Collier, the farm has been in the Collier family for over 100 years. Inspired by a trip to India, where they saw garlic at an altitude of 18,000 feet in the Himalayan mountain range, they decided to explore the possibility of growing garlic. The Colliers started researching in 2012 and spent 18 months planning and sourcing organic, disease-free certified seed. The garlic farm at Drummond House now grows and sells over ten varieties of garlic.
Drummond House Elephant Garlic will be available from July and the scapes will be harvested in June. The full range of dried garlic will be available from September. Pre-orders can be placed via www.DrummondHouseGarlic.com.
Quintessential Brands Ireland acquires stake in McGrath’s Premium Irish Ales and Clanconnel Brewing Company
International drinks group Quintessential Brands Ireland recently announced it has acquired a one-third stake in Clanconnel Brewing Company as part of a strategic investment aimed at developing the McGrath’s Premium Irish Ales brand into one of Ireland’s leading craft beer brands. The announcement follows Quintessential Brands Ireland’s recent €10 million acquisition and investment in the Dublin Whiskey Company and 2014 acquisition of First Ireland Spirits as it continues to invest in its portfolio of Irish drink brands.
Quintessential Brands will assume responsibility for managing the international sales, marketing and distribution of McGrath’s. Drinksology will continue to distribute the brand in Northern and the Republic of Ireland.
Powerscourt Distillery granted planning for new distillery plans for €10m whiskey investment
Powerscourt Distillery has been granted planning permission for the construction of a craft distillery and visitor centre at Powerscourt Estate, Enniskerry, Co Wicklow. Powerscourt Distillery is a joint venture with Powerscourt Estate, supported by an agreement with the Slazenger family to locate the distillery on the estate, which has an 800 year history stretching back to a castle built in the 13th century. Local entrepreneurs Gerry Ginty and Ashley Gardiner are co-founders of the new venture and are planning a €10m investment that will create 30 jobs in the construction phase and 18 full-time jobs once the business is fully operational.
Magners extends partnership with Celtic FC
Magners Irish Cider has underlined its continuing domestic and international ambitions by announcing a four year extension of the partnership with Celtic Football Club, which will see its backing of the Scottish Champions run until the end of season 2019/20. Magners will continue to feature on the famous green and white hoops, in a partnership that will cement Magners’ backing of the Scottish Champions over a seven year period. The cider brand will adopt a new position across the shoulders on the back of the jersey from the start of the 2016/17 season. The Magners name will also continue to appear on the club’s training kit.
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