74% of companies expect sales and marketing salaries to increase this year

Cormac Moore, associate director and Donal O'Brien, managing director, Abrivia Recruitment Dublin at launch of its 2015 Salary Survey and Trends for the year ahead

Abrivia Recruitment spotlights employment trends in sales and marketing for the year ahead

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A fifth of Irish companies expect their sales and marketing department to grow in 2015, according to a new survey by Abrivia Recruitment. The research also found 54% of companies will pay bonuses in 2014 within the sales and marketing sector. What’s more, 74% of companies expect salaries to increase in 2015. On the flip side of this positive news however, 26% of companies said sales and marketing positions were the hardest to fill.

According to Abrivia, 2014 showed strong and consistent growth in the sales and marketing sector with the majority of companies increasing headcount within their teams via the creation of new and permanent positions at all levels within their businesses. This was more notable within larger and multinational companies during the first half of 2014 as announcements were followed by consistent and regular levels of recruitment in both the sales and marketing arena.

The recruitment company’s research also showed the sales sector has shown increased opportunities at junior, mid and management levels with industry specific sector related experience. The positions that have been most sought after and have arisen are in new business sales, lead generation, sales management and senior account management.

The marketing sector showed increased opportunities across all levels and industry sectors. The biggest demand has been for marketers that have strong experience within digital marketing and online branding. Due to the significant demand this has led to a shortage of senior talent who can develop strategy, lead and manage digital teams. With increased economic confidence, companies are investing bigger spend in marketing and growing teams at a much faster rate than previous years.

In general, base salaries remained steady with no significant growth throughout 2014 for sales and marketing positions. However what did become notable is that companies opted to pay a premium, guarantee period or bonus during year one when hiring a candidate with a unique skill set or industry knowledge. There was a significant increase in on target earnings with many sales and marketing professionals reporting that they earn more commission or are being paid increased bonuses.

Following job creation announcements throughout 2014 the ICT, FMCG, pharmaceutical and services sectors will be areas of key growth during 2015. The full survey, with salary range per marketing and sales role, can be found at www.abrivia.ie.

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