Tesco launches ‘Your kind of Christmas’ campaign
Each moment depicts some traits, behaviours and traditions that viewers may recognise from their own families.
Print21 November 2014
This week Tesco Ireland launched ‘Your kind of Christmas’, a campaign celebrating the traditions and idiosyncrasies that make each Irish household’s Christmas special. The campaign follows a fictional family through four Christmas moments from festive entertaining to unwrapping presents to preparing the turkey and sitting down to the main Christmas meal. Each moment depicts some traits, behaviours and traditions that viewers may recognise from their own families from granny somehow winning at crackers every time, son-in-law Ben adjusting to his new family’s peculiar habits to the ever hard to buy present for Dad.
The campaign was developed with agency partner Target McConnells and director Ben Whitehouse with Dermot Whelan commentating on the interactions and intricacies of Christmas Day. The through the line campaign includes TV, radio, press, outdoor and digital with the first two TV ads on air this week with additional creative airing over the coming weeks until Christmas week.
Henry Dummer, marketing director at Tesco Ireland, commented. “Every family has their own way of celebrating Christmas with unique traditions and slightly different recipes to cater for everyone around the table. We have a wide range of great value food, drink, home-ware and gifting products at Christmas so that families can stock up for their kind of Christmas under one roof in our 147 stores or online at Tesco.ie.”
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