Pedigree launch second Pedigree Adoption Drive

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Brand Central

Pedigree hopes to give homeless dogs new "leashes" on life through the second Pedigree Adoption Drive. This aims to raise awareness about the thousands of good dogs in Irish rescue centres and encourage people to adopt a dog. Until the end of March, Pedigree will donate two cents for every Pedigree pack purchased to a third-party fund that helps rescue organisations nationwide.  With Gordon Darcy as official spokesperson, Pedigree aims to raise €100,000. A TV, press, outdoor and online advertising campaign, full PR support programme and major in-store presence and support back the initiative. Visit www.pedigreeadoptiondrive.ie

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