Marketing bites

A new survey commissioned by BelVita shows one in three mums who responded (32%) would opt for Breakfast Biscuits as part of a convenient breakfast on the go or enjoyed at their desk in work (15%)

BelVita Breakfast Biscuits and Eumom research reveals beliefs about breakfast - and other news for FMCG marketers - for the week 20/01/15 - 26/01/15


Brand Central

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26 January 2015

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60% of Irish mums believe breakfast is the most important meal of the day

The latest research* commissioned by BelVita Breakfast Biscuits and Eumom has revealed that 60% of mums nationwide list breakfast as the most important meal of the day. The research showed many mums are looking for new breakfast ideas with 49% in search of alternative breakfast options to try. Nutrition communications manager at Mondelez, Belinda Quick said: “BelVita Breakfast Biscuits are the only breakfast biscuits proven to slowly release carbohydrates over four hours, when eaten as part of a balanced breakfast**.”

*The BelVita Breakfast Biscuits survey was carried out among 3,795 women via Eumom aged between 25-44 years living in the Republic of Ireland during December 2014 and January 2015.

**Example of a balanced breakfast e.g. pack of BelVita breakfast biscuits, a portion of fruit, a serving of dairy and a tea or coffee.

Northern lights trip for Norway-bound William

Topaz Play or Park winner, William Newell, from Tuam in Co. Galway, is preparing for a once in a lifetime experience to witness the Northern Lights in Norway. William’s prize valued at €20,000, will see his group fly from Tromso to Sorkjosen and enjoy a dog-sledding adventure, a winter sea safari and €3,000 spending money. Over 330,000 people have now signed up to play the loyalty game, Topaz Play or Park.

For further information, visit

Guinness Storehouse offers a new look inside with a 360˚ virtual tour

The Guinness Storehouse, Ireland’s number one international visitor attraction, today opened its doors to a global virtual audience as one of Ireland’s first businesses to use Google’s Business View. The free 360˚ interactive tour allows users to virtually travel across all seven floors of its 159,219 sq ft building, including its top floor Gravity Bar, live from their laptops, iPads and other digital devices.

To view the Guinness Storehouse with Google Business View, visit (Guinness Storehouse).

Four young Irish chefs make UK-Ireland shortlist of S.Pellegrino Young Chef 2015 competition

S.Pellegrino is delighted to announce that four young chefs from Ireland have made it to the semi-finals of the S. Pellegrino Young Chef 2015 competition, a global search to find the world’s best young chef. Maria Elena Martinez Otero of the Four Seasons Hotel, Dublin, Sarunas Godovan of Tankardstown House, Slane, Stephen Holland of the Lough Erne Resort, Enniskillen and Mark Moriarty of The Culinary Counter, Dublin were named as semi-finalists in the overall competition and finalists of the UK-Ireland regional heat.

United Wine Merchants signs “ground” breaking deal with Kimbo Coffee

United Wine Merchants has teamed up with Kimbo Coffee to become the exclusive distributors of Kimbo Espresso Italiano Coffee throughout the island of Ireland. Kimbo Coffee will be a diversification for United Wine Merchants which aims to tap into the increasingly popular coffee market. The company will supply Kimbo Espresso Italiano coffee directly to the market for the consumer to enjoy in cafes, restaurants, hotels, bars, offices and pubs and have secured the prestigious Westbury Hotel, Dublin as a flagship accounts.

Bord Bia targets international buyers, decision makers and chefs at France’s premier foodservice trade fair

Bord Bia and six Irish meat companies are targeting international meat buyers, decision makers and chefs at the biennial SIRHA foodservice trade fair which started on Saturday in Lyon, the “gastro” capital of France. The event extends over five days, attracting in excess of 200,000 visitors including 19,000 international chefs. Aidan Cotter, chief executive of Bord Bia said:“France is our largest Eurozone market for beef…It is also our biggest export market for sheep meat with a value of €90 million or 42% of our total global sheep meat exports.”



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