Marketing Bites
Every week we bring you bite-sized digest of the week's newest products, announcements, initiatives and more, including new research by Musgrave Marketplace and a new deal for healthy confectionery brand Free'ist
Print4 May 2018
Beaujolais leads French wine revival in Ireland
Wine trader InterBeaujolais is organising a four-city roadshow this summer, visiting Dublin, Cork, Galway and Limerick. It has also teamed up with Taste.ie to run promotions in restaurants throughout Ireland at the end of June. Experts say that Beaujolais is a perfect fit for Irish consumers seeking lower-alcohol wines which feature fresh fruit and good acidity. The variety also offers value for money compared to any of its rivals. To learn more about the events, visit tastebeaujolais.co.uk/beaujolais-ireland.
Free’ist strikes a sweet deal with Irish retailers
Irish sugar-free food company Free’ist has secured major new listings across 2,000 stores throughout the island of Ireland to stock its new sugar-free Jellies range. The listings are a significant milestone for Free’ist, which invested £250K into rebranding earlier this year as part of a targeted Ireland and UK growth strategy. Free’ist’s core range includes sugar-free chocolate bars, cookies, popcorn and marshmallows. The Jellies range features three new lines, Gummy Bears, Gummy Worms and Cola Bottles, each of which are sugar-free, gluten free and dairy free.
Musgrave MarketPlace delves into Irish dining habits
New research into Irish dining habits from Musgrave MarketPlace has revealed that 36% of Irish people dine out at least once a week, with dinner the most popular meal to go out for (79%). The research was carried out as part of Musgrave MarketPlace’s Discover Musgrave MarketPlace event which took place at Medley Restaurant earlier this month. The key findings of the research were:
- 36% of Irish people go out for dinner at least once a week
- One in four go out to lunch once a week
- Half spend €50-€100 when eating out
- 11% spend over €100 per dining occasion
- 60% always leave a tip while 36% say it depends on the level of service
- 71% tip 10% while 1 in 5 usually tip 15% of the total bill
- Weekends are the most popular time of the week to dine out (44%)
- 30% tend to split the bill while 42% take it in turns to pay
- 26% take pictures of their food when eating out
- 38% would like to see more casual dining restaurants in Ireland while one in five would like more healthy eateries
(Source: Research carried out online among 419 Irish people aged 18 +, 86% female, 14% male)
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