Brady Family partners with Irish businesses to develop new product range

As part of a brand investment of more than €1 million, company launches three new sliced ham flavours - Twice Turf Smoked, Black Pudding Spiced and Whiskey Marmalade Glazed - to its award-winning cooked ham range inspired by the unique tastes of Ireland

Print

Print

Brand Central

To complement its award-winning range of sliced cooked meat products, Brady Family, part of O’Brien Fine Foods, has launched three new ham flavours inspired by the unique tastes of Ireland.

The real Irish flavours—Twice Turf Smoked, Black Pudding Spiced and Whiskey Marmalade Glazed— have been developed through partnerships with food producers from across the country, including New Ross-based Wexford Preserves and West Cork’s Spice O’Life.

The new additions are part of an investment of more than €1 million in the brand by O’Brien Fine Foods. Based in Timahoe, Co. Kildare and employing 500 people, the company produces cooked meats for both Irish and international markets.

“We are excited to be working with our partners to develop new and innovative products for the sliced cooked meat market,” said John O’Brien, managing director of O’Brien Fine Foods.

“Our new flavours are a celebration of the unique ingredients, recipes and tastes of this island. We know our customers want new food experiences that mesh with their desire for produce that is not only fresh and crafted with care, but made in Ireland,” O’Brien added.

Irish consumers value the provenance of their food. According to O’Brien Fine Foods’ research, conducted among 1,000 Irish consumers by Ignite Research earlier this year, 71% of consumers say buying Irish produce is important. Half of consumers would not knowingly buy meat that has travelled more than between 601 and 1,000 miles, while more than 80 percent would not knowingly buy meat that has travelled between 1,001 and 2,000 miles.

Brady Family products all represent low food miles, meaning the short distance the meat travels from farm to fork. All meat is locally sourced and 100% Irish, always.

“Brady Family specialises in cooked meat products that are 100% Irish,” O’Brien added. “Our pork is sourced from Irish farms and prepared in our site at Timahoe, Co.Kildare. When a customer purchases a Brady Family product, they can rest assured that what they’re eating was reared on Irish soil.”

Related Articles

Harley & Marley unveils Ireland’s first sustainable fish pet food →

Milish Bakery secures multi-million euro deal with M&S →

On your team →

Get the scoop →