Marketing bites
Print20 July 2018
C&C agrees exclusive four-year sponsorship of the Cheltenham Gold Cup and as Presenting Partner of The Festival
C&C Group plc, a leading manufacturer, marketer and distributor of branded cider, beer, wines, spirits and soft drinks, has announced that its premium Irish cider brands, Magners and Bulmers, are to sponsor the Cheltenham Gold Cup and be Presenting Partners of The Festival under a four year agreement from March 2019. “Given the Cheltenham Gold Cup’s huge popularity in both the UK and Ireland, this sponsorship is a natural fit for our business,” said Stephen Glancey, C&C Group plc CEO. “We believe The Festival’s appeal will continue to grow and by association expand the audience of our two premium Irish ciders.”
Hennessy Sound Lounge creates opportunity to enjoy ‘autobiographical journey through sound’
The Hennessy Sound Lounge runs until 28 July, offering music lovers the chance to enjoy an autobiographical journey through sound with some of Ireland’s biggest record collectors including Choice Music Prize winners Ships, DJ and promoter Aisling O’Riordan, and artist Vivienne Dick. Tickets costing only €8 (plus booking fee) are available through Eventbrite and include a tasting session with Hennessy Brand Ambassador Paul Tuohy.
Awards sweep for Quintessential Brands at International Spirits Challenge
Quintessential Brands Group was one of the big winners at this year’s International Spirits Challenge (ISC) awards ceremony, walking away with the prestigious Gin Distiller of The Year Trophy. With the gin phenomenon around the world showing no sign of abating, Quintessential Brands Group’s position as the forerunner of the gin category, driving its continued success worldwide, was recognised by the ISC as the Gin Distiller of the Year Trophy was presented to co-founders, Warren Scott and Enzo Visone, joined by Liquid Development Manager at G&J Distillers, Dermot Hegarty. It is the third time Quintessential Brands has been awarded the Gin Distiller of the Year title by the ISC, following wins in 2015 and 2016.
Aldi wins five awards for its Specially Selected range steaks at World Steak Challenge
Aldi Specially Selected Irish Angus 8oz Rib Eye Steaks, 30 day matured (€8.99/454g), have won Silver at The World Steak Challenge Awards. Entries in the fourth annual World Steak Challenge were received from 22 countries, with steaks from 35 different varieties of beef judged at the awards.
Other Aldi steaks that were also awarded, winning Bronze were:
· Aldi Specially Selected Tipperary Dry Aged 8oz Striploin Steak, 30 day matured (€11.99 per 454g)*
· Aldi Specially Selected Tipperary Dry Aged 8oz Steaks Ribeye, 30 day matured (€11.99 per 454g)*
· Aldi Specially Selected Irish Angus 8oz Striploin Steaks, 30 day matured (€7.99 per 454g)
· Aldi Specially Selected Irish Angus 7oz Fillet Steaks, 28 Day Matured (€10.99 per 400g)
Group buying director Finbar McCarthy said the awards “give our buying team and ABP the confidence to continue to drive innovation in the fresh meat category”.
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