Yakult unveils new Yakult Plus Peach drink 

Yakult Plus Peach drink 

Fat-free, vegetarian, and gluten-free, the drink is available in an 8 x 65ml pack with eco-friendly packaging

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Brand Central

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11 September 2024

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Yakult has announced a new addition to its range of fermented milk drinks – Yakult Plus Peach. 

The new drink is bursting with a juicy peach flavour to tickle the taste buds. Each little bottle contains billions of friendly L.casei Shirota bacteria, scientifically proven to reach the gut alive and increase the bacteria in the gut*. It is rich in vitamin C, which supports immunity and helps lower fatigue**.

It also contains fibre that feeds the gut bacteria.  

Yakult Plus Peach is fat-free, suitable for vegetarians, gluten free and contains fewer calories and less sugar***.  

It is available in a fridge friendly 8 x 65ml bottle pack format, standing out on shelf in its new peachy recyclable cardboard packaging.  

Yakult noted that it is supporting the launch of Yakult Plus Peach with BVOD, social, influencer and PR activity from August to engage and inspire consumers to look after their wellbeing.   

Investing in flavour

At Yakult, we are dedicated to advancing the health and happiness of our customers through scientifically-backed products that taste great,” said Hiroaki Yoshimura, managing director, Yakult UK & Ireland.

Yoshimura notes that Yakult invests in flavour exploration because it knows that taste is an increasingly important driver of purchase in its categorey.

“Our commitment is reflected in exciting options like our new Yakult Plus Peach, designed to seamlessly fit into consumers’ daily routines.” 

Yakult Plus Peach is now available from Dunnes, Supervalu and independent retailers across Ireland. RRP €4.17, retail prices may vary. 

For further information on Yakult, visit www.yakult.ie. 

References: 

* Yakult’s bacteria L.casei Shirota increase both the lactobacilli and bifidobacteria in the gut. 

** Vitamin C supports the normal functioning of the immune system and contributes to the reduction of tiredness and fatigue. Each bottle of Yakult Plus accounts for 30% of the EU reference intake for vitamin C. Enjoy as part of a healthy balanced diet and lifestyle. 

*** Yakult Plus contains 70% less sugar and 33% fewer calories than Yakult Original. 

Read more: Yakult announces new look across all lines and product name change

 

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