Yakult announces new look across all lines and product name change
The contents inside the bottle will not change, so Yakult Balance will still be providing consumers all the same benefits and refreshing lemon flavour as before
1 September 2023
Yakult Light is set to become Yakult Balance across Europe including the UK and Ireland. With a new name and fresh look, the contents inside the bottle will not change, so Yakult Balance will still be providing consumers all the same benefits and refreshing lemon flavour as before.
At the same time as rolling out Yakult Balance, the brand is rejuvenating the packaging across its portfolio – Yakult Original, Yakult Plus – which launched in April 2023- and Yakult Balance. With a refreshed look and feel, the new design will go further in highlighting each product’s flavour profile and nutritional benefits.
An easy way to support a balanced lifestyle, each bottle of Yakult Balance contains billions of friendly L. casei Shirota bacteria, which are scientifically proven to reach the gut alive and increase the bacteria in the gut*.
Yakult Balance is also enriched with vitamin D** – which supports immunity and muscle & bone health, as well as vitamin E – which helps maintain healthy skin and eyes and strengthen the immune system.
The launch of Yakult Balance will be supported by PR, broadcast media, digital, shopper marketing and OOH activity.
Hiroaki Yoshimura, MD for Yakult UK & Ireland said: “We know that looking after one’s wellbeing can feel like a juggling act for many consumers. With Yakult Balance, we hope to provide consumers a simple small step to support their daily wellbeing while delighting their taste buds.
“With taste and health continuing to be top priorities for consumers, we’ve ensured that the new packaging puts the nutritional benefits and flavours front and centre in an approachable, eye-catching manner.”
Yakult Balance will be available from major stockists nationwide including Dunnes Stores and Tesco Ireland.
Yakult Balance comes in an 8-pack. RSP will vary between retailers but will start from €4.17.
*Yakult’s bacteria L. casei Shirota, increase both the lactoballi and bifidobacteria in the gut.
** Vitamin D contributes to the normal function of the immune system and the maintenance of normal bones and muscle function. Each bottle of Yakult Balance accounts for 15% of the EU reference intake for vitamin D. Enjoy as part of a healthy balanced diet and lifestyle. Recommended consumption: 1 bottle per day.
***Vitamin C supports the normal functioning of the immune system and contributes to the reduction of tiredness and fatigue. Each bottle of Yakult Plus accounts for 30% of the EU reference intake for vitamin C. Enjoy as part of a healthy balanced diet and lifestyle.