Garry Ringrose gives the ‘Grass Advantage’ with NDC in-store promotion at Tesco
New campaign will promote the NDC’s Guarantee mark which ensures that the milk customers are purchasing was farmed and processed locally
Print30 August 2023
The National Dairy Council (NDC) is currently working with one of Ireland’s biggest rugby stars, Garry Ringrose, who will be featuring on in-store promotional displays at 103 Tesco stores across Ireland throughout September and October. The campaign will promote NDC’s Guarantee mark which ensures that the milk customers are purchasing was farmed and processed, locally, on family-run dairy farms.
At a time where Irish athletes are reaching new heights on the global stage, the NDC says it wants to explore the important contribution of Ireland’s world-class dairy produce in supporting sport stars to make an impact.
“I am proud to be working with the NDC as an ambassador and to promote the significant benefits of Milk – ‘Nature’s sports drink’,” Ringrose said. “Just as I commit myself to rugby, Irish dairy farmers pour their heart into their land. It’s the same commitment and dedication, and this is what makes our dairy produce truly exceptional.”
As the NDC points out, there are lots of parallels that can be drawn between athletes and farmers. It starts with the right ingredients, hard work, effort, and passion 365 days a year to deliver a world class food product. In the same way that producing world class dairy mirrors the processes of elite athletes. It begins from the ground up, from good foundations. Like our athletes, Ireland’s farmers stay grounded while performing on the world stage of top food production.
“Tesco Ireland has been a long-standing partner of the National Dairy Council for several years now,” said John Brennan, fresh category director, Tesco Ireland. “We’re once again proud to partner with NDC, whose commitment to quality produce and promotion of dairy products in creative ways supports in attracting new customers to the categories. We’re looking forward to seeing this campaign in stores in the coming weeks.”
Garry Ringrose will be working with NDC on a number of activities over the next year, including a content series which was recently filmed with Irish dairy farmer John Wynne on his farm in Co. Wicklow. The short film shows Garry and John interacting and giving him an insight into life on a farm whilst Garry practices a few rugby kicks in his field. The short video will be featured on NDC’s social media channels, including Instagram, Facebook, Twitter and Tik Tok over the coming weeks.
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