XL is Ireland’s fastest growing symbol group

Managing director BWG Foods, Willie O’Byrne addresses retailers

XL retailers celebrated being part of Ireland’s fastest growing symbol group, at the recent annual XL retailer forums

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Brand Central

The annual XL retailer forums took place in three locations across the country recently, where more than 240 store owners, management and staff from the 172 XL store network celebrated being part of Ireland’s fastest growing symbol group.

The theme of this year’s forum – Big on your Business – was an opportunity for XL retailers to hear from BWG Foods management on plans for the brand over the coming 12 months, and gave retailers the chance to engage with peers
and suppliers.

Making the opening address at each of the one-day forums in Letterkenny, Mullingar and Clonmel, managing director BWG Foods, Willie O’Byrne said: “XL is one of the success stories of the last couple of years, with record store openings in 2010, as well as the roll out of a new brand identity for the group. Much of this success can be attributed to XL’s dedication to community and neighbourhood retailing and price and value, which will continue to underpin everything we do.”

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