Weigh to go!

With 2023 on the horizon, healthy eating will be top of mind for many following the annual festive indulgence. It’s an ideal time for customers to kickstart a healthy new routine and the fuss-free options displayed here will help your customers to stick to their ‘new year new me’ promises


Brand Central

19 December 2022

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After enjoying the indulgence of the festive season, the new year is the perfect time for consumers to hit the reset button on their health and fitness regimes. Data shows there is ample demand for healthier products among Irish consumers today. Mintel data from 2021 found that six out of 10 consumers from the island of Ireland believe there should be more natural products in the marketplace, while more than half of ROI consumers said ’sugar content’ is their biggest concern when shopping.

What’s more, research from Bord Bia on the dietary lifestyles of over 18,000 people across nine countries, including Ireland, highlighted that consumers are taking a more balanced approach to their diets and are purchasing more conscientiously than ever before. Retailers nationwide have been proactive in catering to this demand, and healthy snacking is easier and more affordable now than ever before.

A new report from the World Health Organisation also highlights the need for weight management, as it found overweight and obesity have reached epidemic proportions in Ireland and other European countries, with the problem compounded by the Covid-19 pandemic. Almost six out of every 10 adults is overweight or obese in the WHO European region, as is one in three school-aged children and one in every 12 children aged under five.

There have been “consistent increases” in the prevalence of overweight and obesity in Europe and no country is on track to reach a target of halting the rise of obesity by 2025, according to the WHO European regional obesity report. Ireland ranks ninth of 53 European countries for obesity in adults and 11th for overweight and obesity. One-quarter of adults are obese, while a total of 6% of adults are overweight or obese; 66% cent of men and 55% of women.

Feel good factor

The ‘Veganuary’ trend has grown in popularity in recent years – where consumers switch to vegan products for the month of January. Luckily, the Avonmore Feel Good soup range is vegan-friendly. The range is available in a range of three flavours; Feel Good Tomato & Basil, Feel Good Mediterranean Vegetable and Feel Good Garden Vegetable. The convenient Feel Good range does not contain any dairy or animal produce, making them a popular meal solution for the growing vegan market.

Each 400g carton also contains less than 100 calories, and is in fully recyclable packaging. The Feel Good range will be supported in-store with POS this January, coupled with an exciting and extensive digital advertising campaign.

Positivity, happiness and confidence

Following the indulgence of Christmas, come January, health and wellness become top priority and consumers will be looking to brands to help them kick-start their year on a healthier note.

With Avonmore Slimline milk, consumers can enjoy all the goodness of milk without the fat.  This refreshing fat free milk is enriched with iron and vitamin C, to help reduce tiredness and fatigue, whilst also fortified with vitamin D and folic acid; essential nutrients to help everyone feel their best.

As part of Avonmore Slimline milk’s forthcoming campaign, the brand wants to encourage and inspire consumers as the New Year dawns, so they can be the best versions of themselves for the year ahead. Featuring striking limited-edition packs which focus on ‘Positivity, Happiness and Confidence’, the campaign will be supported with a national campaign consisting of outdoor and shopper advertising, digital audio and social media and includes a chance to win a luxury spa break.

Pots of goodness

Flahavan’s range of functional porridge products with added health benefits are available in convenient pot and sachet pack formats. The range includes three varieties – High Protein (pot only), Immunity Boost and High Fibre:

  • Flahavan’s High Protein Porridge pot combines all the delicious creaminess of Flahavan’s locally sourced oats with a delicately sweet vanilla flavour. Each pot contains 8.5g of protein and also provides a good source of fibre.
  • Flahavan’s Immunity Boost Porridge comes in both sachets and pots and has a delicious raspberry flavour. It contains raspberry pieces as well as added vitamins such as iron, zinc and vitamin D.
  • Flahavan’s High Fibre Porridge pots and sachets contain a variety of seeds and Oat Bran for a natural boost of fibre, as well as providing a good source of protein. Delicious creamy porridge with pumpkin seeds, sunflower seeds and golden linseeds for texture, this is a great way of increasing fibre intake.

All products are low in saturated fats and can be heated in the microwave using milk or water or can be prepared by simply adding boiling water and allowing to stand for up to three minutes.

Ireland’s favourite porridge, Flahavan’s new range of ‘Porridge Oats with Added Benefits’ is now available in all major. supermarkets including Dunnes, SuperValu and Tesco at a RRP of €3.69 per eight-sachet pack (Immunity and High Fibre variants) and at a RRP of €1.39 per 45g pot (Immunity Boost, High Fibre and High Protein variants)

For further information, inspiration and recipes visit Flahavan’s at Instagram: @Flahavans –
Facebook: @Flahavans – Twitter: @FlahavansIRL and www.flahavans.ie.

Perfect grab-and-go option

Steve and Dave Flynn at The Happy Pear are always looking for simple ways to incorporate more plant-based goodness into everyone’s diet. Their new Fruit Bites are the perfect grab-and-go option when you’re craving something sweet.

The Happy Pear Fruit Bites are full of fibre, made from all natural ingredients and have no added sugar – ideal as guilt-free treats for little ones. Made with 96% fruit, each pack comes in under 100 calories and like all the Happy Pear range, are plant-based and delicious. In fact, each pack of Fruit Bites contains one of an individual’s five-a-day.

The range is available in two tasty flavours – Blueberry & Raspberry and Strawberry & Beetroot.

“At The Happy Pear, we’re passionate about making delicious plant-based food easy and accessible for everyone,” say Dave and Steve. “We love a treat as much as the next person and wanted to create something that was a quick, easy option to reach for, for the whole family. Our new Fruit Bites are a wonderful snack when you want something sweet, and as 1 of your 5-a-day, they’re the ideal choice for loading up lunch boxes.”

The Happy Pear Fruit Bites are available in a single 30g pouch, RRP €1.20 and four-packs, RRP €3.29, available exclusively in SuperValu and Centra stores nationwide.

For more information, visit Instagram: @supervalu_irl @centra_irl @thehappypear.

Sweet success

As we approach the New Year and having got through Christmas, many shoppers will be looking forward and turn their minds to new resolutions, healthier lifestyles, and new year-new me desires and plans after their Christmas excesses.

Hermesetas Mini Sweeteners is Ireland’s number one volume tablet sweetener brand

Research shows that over half the population will be seeking to reduce their sugar intake, but increasingly important, almost everyone will be seeking extra value in their shopping with the inflationary effects and other pressures impacting on their disposable income. Hermesetas Mini Sweeteners – Ireland’s number one volume tablet sweetener brand, and the best value too, believes that it has the answers to help you solve your shopper needs in the year ahead.

Sweeteners are first and foremost an ideal and convenient sugar replacement, but it is not that simple. It is important to ensure that you have the right range to suit each customer group and not lose out on a significant part of the market by limiting choice. With a range of pack sizes – 300, 600 and 1200 tablets, plus the 90g granulated jar – they suit all main user types and needs.

Offering convenience for personal use and often out of home, the 300 flat and slimline pocket/handbag pack is an ideal small-quantity choice. It has a low entry price which is perfect for trial, which is so important in the new year period and with January the peak month for regular user sales and new entrants to the category. The larger volume 600 and 1200 tablet packs are for family share in-home or for individuals with higher sweetness levels or the more frequent hot beverage drinkers.

The larger the pack, the better the value per 100 tablets, which will be increasingly important in 2023. Hermesetas therefore recommends stocking at least two sizes of tablet packs – small pack for convenience/out-of-home and low volume users, plus a larger pack for higher average consumption users and the more value-led shoppers. The brand advises not to just stock one size because you will miss out on a big part of the opportunity. Furthermore, as well as tasting great with a real sugar-sweet taste, Hermesetas is the best value branded tablet sweetener in Ireland.

Help your shoppers to a healthier lifestyle whilst making savings in their everyday spending with the Hermesetas range that provides the right choices to suit everyone’s financial pocket, their level of consumption as well as their sweet tastes. Get the year ahead sorted with Hermesetas Sweeteners, the highest volume and best tasting value sweeteners.

Contact Allegro on 01 858 0600 for further information and purchasing.

Naturally great tasting

With no artificial colours, preservatives or flavourings, Unislim’s Gorge Us range is vegan, gluten free and low in saturated fats

It’s a New Year and you might be considering starting a new healthier lifestyle. If top of your list is to have more energy, get fitter and healthier then visit unislim.com for lots of advice and hundreds of free, fresh and healthy recipes to inspire you in the kitchen.

There you’ll find tasty meals for the whole family to enjoy and there’s endless options to keep everyone inspired. The good news is chips are on the menu too, with Unislim’s Gorge Us range you can include healthy rustic oven chips and skinny sweet potato fries, with all the goodness that comes with a great tasting, natural product.

Unislim’s Gorge Us range is vegan, gluten free, low in saturated fats, contains no artificial colours, preservatives or flavourings and is loved by chip lovers! Unislim’s products have the seal of approval from Ireland’s top dieticians.

Unislim is a family-run, Irish owned company and Gorge Us healthy oven chips and skinny sweet potato fries are made with the finest ingredients.  Unislim offers members a personalised and effective weight loss plan, which encourages them to make healthier food choices. With a network of 300+ supportive weekly classes all over Ireland, there is a class near your store. Visit Unislim.com for more information.








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