Waterful baby wipes expands leadership team with seasoned head of marketing
8 June 2021
Waterful plastic-free baby wipes has announced the appointment of its new head of marketing, Fiona Rawlinson.
Cork-born Rawlinson, who has more than 20 years of marketing experience in both Europe and the US, has joined the new innovative Irish company to accelerate the expanding reach of their ground-breaking, plastic-free baby wipes.
As head of marketing, Rawlinson will manage all global marketing functions including strategic planning, brand, positioning, as well as increasing awareness of Waterful as a new cutting-edge provider of plastic-free and chemical-free baby wipes globally.
Prior to joining Waterful, Rawlinson has held senior marketing positions at several consumer Companies in Ireland & Europe, including setting up First100 Inc leadership consultancy in New York. She has a degree in Marketing from University College Cork.
Founder of Waterful, Tom Doyle said: “Following a period of impressive growth since we founded the company in 2020, Waterful is now looking to accelerate this growth and scale up the business appropriately. With the addition of Fiona to our senior leadership team, we continue to develop the firepower to help build awareness of an alternative babywipe that is not just completely safe for a baby’s skin, but is 100% plastic free. Our wipes contain just two simple ingredients plus water, naturally disintegrating within days versus a catastrophic 100 years that many baby wipes take to break down.”
“Consumers have become increasingly eco-savvy and environmentally conscious,” said Rawlinson. “People are listening and taking action. There is an underlying concern for our kids and successors and an increasing desire to provide a future where both people and planet thrive. Wipes have significantly contributed to the ubiquitous eco-guilt, so the launch of Waterful plastic-free wipes couldn’t have come at a better time.”
Waterful is already available at Tesco nationwide and has recently begun appearing on shelves in Canada, the US and Scandinavia. Waterful’s wipes, are accredited by Allergy UK, Cruelty-Free International, the Forest Stewardship Council, the National Eczema Association and certified by Leaping bunny (no animal testing) and the Vegan Society. The wipes are alcohol and fragrance-free and contain of 99.9 per cent purified water. Not only are Waterful Wipes biodegradable, completely disintegrating within days, they are the only flushable wipe available in the category. Waterful wipes are made from natural cellulose plant fibres, making them softer and kinder to delicate skin and are up to 33% larger than other baby wipes.