Time to exhale

Vaping has been growing in popularity in recent years due to its perceived health benefits over smoking and as a more socially accepted alternative to smoking. The market is constantly evolving with new flavours and products keeping the sector fresh

Brand Central

5 January 2021

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Vaping was created to give traditional smokers an alternative to smoking tobacco and is often used as a way to reduce a regular smoking habit. Millions of smokers worldwide have now moved to vaping and the market has responded with increased choice in the sector. One of the most attractive traits of vaping is that it allows you to measure your nicotine consumption, with many people starting with high levels of nicotine and reducing the amount over time. E-juice is available in a variety of strengths, ranging from nicotine-free to high-strength nicotine. You can choose exactly how much nicotine is in your vape, if you decide to use any at all.

The Royal College of Physicians in the UK, representing over 35,000 doctors worldwide, has stated that vaping is at least 95% safer than smoking based on its extensive research.

One of the biggest advantages of vaping is that you and your environment won’t smell of smoke while you consume it and it is acceptable to vape indoors as opposed to always standing out in the cold. Vaping may have an aroma from the flavours used, but the smell of vapour can be pleasant and is very faint. Smaller devices like pod vapes are designed for convenience and low vapour, whereas the high-powered mods are better suited for cloud chasing, the activity of blowing large clouds of vapour using an electronic cigarette.

There are a huge array of e-juice flavours to choose from and new flavours being developed all the time. Common flavours include menthol, tobacco, mint, fruit and berry. Many vapes come with a rechargeable batteries to power the atomizer and most of these are designed to last throughout the day without having to recharge. Vaping products provide strong margins and are proving very popular with consumers so be sure to have a good selection of the leading brands on hand to take advantage of the category. Some of the leading brands in the sector are Logic, Hale and Vype, which we look at in detail below.

Making it simple

Logic’s mission is to make vaping simple for Ireland’s adult vapers

2020 has been complicated enough; your customers’ vaping products shouldn’t be. Logic is focused on providing the straightforward choice to the vaping experience.

Logic is proud to be Ireland’s number one electronic cigarette brand*. With the category constantly growing and evolving, one aspect that remains is JTI’s commitment to providing high quality products that meet strict standards in a wide range of flavours to meet your customers’ needs. Logic is keen to express its thanks to you as retailers, in helping JTI and Logic to achieve this position.

Logic’s mission is to make vaping simple for Ireland’s adult vapers, and with Logic Compact things couldn’t be simpler. The pre-filled e-liquid pods click into place magnetically, meaning there is no re-filling, no mess and no fuss. It really is that simple. This user-friendly approach has clearly worked: Ireland’s vapers have responded by making it the leading pod device on the market since its launch in 2019*, and the launch of the Intense range means there are now more reasons to choose Logic Compact.

Compact Intense nicotine salt e-liquids are designed to create a richer vapour and more intense flavour for a more satisfying and enhanced vaping experience. The new e-liquid range launched across five flavours; American Tobacco, Spearmint, Peppermint, Polar Menthol and Mixed Berries, now your vaping customers will now have even more options to choose from for use with Logic’s newest and smartest device. The five new flavours are available in 18mg/ml nicotine strengths.

JTI’s salesforce and customer services team is on hand to provide expert support and advice about the Logic range and help you maximise vaping category sales. You can order Logic products through the web ordering portal JTI Engage, your local JTI trade marketer, by calling JTI customer services on 01-404-5400, or through cash and carry.

*(Source: Nielsen period ending 1 November 2020)

Ireland’s leading vaping brand

Hale is a fully Irish-owned and operated company, which over the past seven plus years has become Ireland’s leading vaping brand. Hale stands above the rest thanks to its network of 50-plus dedicated stores, a Retail Excellence award-winning website, availability in 1.500 plus convenience locations, and an ISO:9001 (2015) accredited manufacturing facility in Carlow producing all of its fully TPD-compliant Hale e-liquid.

Hale’s expert team has helped tens of thousands of people make the change and continue to do so year-on-year.

Hale liquid is the only e-liquid to carry the Guaranteed Irish mark. Despite the challenges that were presented throughout 2020, the Hale brand has seen growth in all channels. It is clear this year more than ever that, given the opportunity, consumers will choose to support local. Hale products offer the highest margin available in the e-cigarette category. Its nationwide team of representatives are available to provide support, information, point of sale material, and to organise stock replenishment. Hale says its team pride themselves on taking the hassle and confusion out of e-cigarettes and allowing retailers to focus on the important things, like what to do with all the extra revenue coming through your tills per year thanks to Hale.

The perfect vape

Vype’s stylish, modern design matches consumers’ lifestyle and its small size fits neatly in any pocket. The brand states ceramic heating technology gives the perfect vape, delivering 275 puffs per cartridge.* Designed specifically for the Vype ePod, each vPro cartridge gives a burst of intense flavour that appeals to consumers’ tastes and sense of adventure. All Vype ePod eLiquids contain nicotine salts to deliver bold flavours and a smooth vaping experience while staying true to the quality promise of Vype.

PJ Carroll offers you, and your customers the new award-winning vaping device**, for a genuinely satisfying alternative.

Vype is offering a gold and black ePod device kit only for €5 to encourage customers to try the Vype ePod

Customers can choose from a range of 12 and 18 mg ePod vPro flavours including Golden tobacco, Chilled mint, Very berry, Vanilla medley, Just mango, Garden strawberry, Peppermint Tobacco and Creamy mint.

Finally, the company is also offering a gold and black ePod device kit only for €5 to encourage customers to try the Vype ePod.

For more information about Vype products and offers, go to b2b.pjcarroll.ie, contact your PJ Carroll sales representative, or contact the company’s telemarketing department on 1800 604500.

*(Based on average usage pattern)

**(Source: Winner of the e-cigarette category 2020. Survey of 10,399 people in UK and ROI by Kantar TNS. For adult smokers and vapers only. Vype e-cigarettes contain nicotine. 18+ only)

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