The Pulse, a tribute publication to nurses and midwives, on sale now

All sales and advertising revenues of The Pulse will go towards an educational fund in recognition of the nursing and midwives battle against Covid-19


Brand Central

23 March 2021

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DMG Media Ireland has launched The PULSE – a publication to honour the 78,000-strong Irish nurses and midwives.  Available in close to 5,000 retailers across the country from Saturday, March 20th, for two weeks, at a price of €2, The PULSE is packed full of articles dedicated to Ireland’s nursing and midwifery teams, in hospitals across the country, to remind the nation of their devoted work throughout the pandemic.

All advertising and sales revenues of The PULSE will go towards a Nursing and Midwifery educational fund, opening up opportunities for Nurses and Midwives to advance in their careers by upskilling their digital talents. The DMG Media Education fund is to recognise the commitment of the Nursing and Midwifery Sector and to celebrate those working to protect the country against Covid-19.

The DMG Media Editorial team has created The PULSE with support from many Irish personalities and household names.  The PULSE foreword is from An Taoiseach Micheál Martin and the contributors include: Christy Moore, Roy Keane, Hozier, Joe Duffy, Daniel and Majella O’Donnell, Mario Rosenstock, Ian Dempsey, Gerry Daly, Kathryn Thomas, Baz Ashwamy, Hector, Kevin Dundon, Pete Wedderburn, Colin Farrell, Michael Flatly, Rosanna Davidson, and many more.

The PULSE highlights include:

  • Roy Keane, best known for his managing of a football and footballers, gives tips on managing dogs.
  • Gerry Daly helps plan your dream garden.
  • Hozier gives us an exclusive preview of the lyrics for his next big hit.
  • Colin Farrell gives 10 things he wants to share with his sons James and Henry in Dublin city when he can, including his favourite fish and chip shop.
  • Mario shares great comedy moments that inspired his career and he wished he had written.
  • Baz Ashmawy shares his proud story of growing up in a house where his mum Nancy was a nurse for 50 years.
  • Joe Duffy shares an incredible painting he created during lockdown which is a full page in The Pulse.
  • Grainne Gallanagh, Miss Universe Ireland in 2018 and appeared on Dancing With The Stars, talks about her return to nursing when the first wave of the pandemic hit last April.

DMG Media is leading the initiative in collaboration with the media industry, corporate Ireland and Ireland’s sporting, media, and entertainment celebrities.  A multimedia campaign developed for the project will run across print, digital, OOH, TV, and Radio to generate awareness of the new publication celebrating Ireland’s Nurses and Midwives and to support sales of The PULSE.

“Nurses have been the constant link between families separated from loved ones by the covid restrictions,” said Paul Henderson, CEO, DMG Media. “They have been answering phones, relaying messages, a caring touch and delivering a word of hope. Their constant professional care has bridged medicine and humanity for so many. With The Pulse, we get to share their stories and acknowledge their endless commitment. With the Pulse we all get to say, ‘Thank you’ in a real way by going out to your local shop and buying a copy for just €2.”

DMG Media is reminding all buyers to stay within their 5km, always wear a face mask, and abide by all public health guidelines when buying The PULSE on 20 March and onwards.



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