The National Brown Bread Baking Competition returns for 2025
Final to take place on 18th September at National Ploughing Championships, Screggan, Tullamore, Co. Offaly
Print21 May 2025
Eight finalists will take to the stage to bake their brown breads in the National Ploughing Championships Brown Bread Baking tent, Screggan, Tullamore, Co. Offaly on 16 and 17 September, the organisers of the event have revealed.
The winner of the event which is sponsored by Euronics in association with the National Ploughing Association (NPA) and the Irish Countrywomen’s Association (ICA) will be crowned on the 18 September.
The winning brown bread baker will walk away with a cash prize of €5,000 plus a NEFF Slide & Hide oven.
The three finalists will be presented with a €500 Euronics gift card and all other finalists will be given a €250 Euronics gift card as well as a Neff hamper.
Rose Egan, last year’s winner said of her experience “It was a wonderful few days and to hear my name called out was just such a thrill. I couldn’t wait to get the NEFF Hide & Slide oven into my kitchen.”
Competition rules
All entrants (one entry per person) are being asked to drop their freshly baked bread to one of the stores below (all part of the Euronics group) on the prescribed dates between 9am – 11am.
Bread will not be accepted outside of these times, the group highlighted.
Five bakers will be invited to join the three finalists from the ICA who will be chosen at the national event in ICA HQ on 21 July.
All successful entrants will be contacted on 11 August and invited to attend The National Ploughing Championships Brown Bread Baking Tent.
Brown bread drop off locations, dates and time
Friday 18 July 9am – 11am
J O’Mahonys Prosperous, Downings North, Prosperous, Co Kildare, W91 DA3A
Grange Baldoyle, Unit 48G, Baldoyle Ind Est, Baldoyle, Co Dublin OR
Mastercare in Killester, 164 Howth Road, Clontarf West, Killester D03 V820
Heavins, A1&A2 Shannon Retail Park, Dublin Road, Athlone, Co Westmeath
Friday 25th July 09.00am – 11am
Bandon Co-Op, Kilbrogan , Bandon , Co Cork P72 X275
Jack Fitzgerald, Howleys Quay, Prior’s Land, Limerick V94 W295
Joyce’s Hardware & Home Galway Road, Cuilleen, Headford, Co Galway H91 A9X7
Friday 1st August 09.00am – 11am
Redmond Electric, Unit 6 WFC Retail Park, The Avenue, Gorey, Co Wexford
Keans Claremorris, Mount Street, Clare, Claremorris, Co Mayo F12Y642 OR
Brodericks Westport, 5 Castlebar Road, Westport, Co Mayo OR
Harrys Electric Unit 2 Moynehall Retail Park, Ballinagh Road, Cavan H12 HP64
Commenting on the competition, Anna May McHugh, managing director, said: “The first National Brown Bread baking competition took place at ‘Ploughing’ in 1954 and it is wonderful to see that the competition is still as popular now as it was then.”
Mary D’Arcy, national president, ICA, added: “Our members always enjoy taking part in the National Brown Bread Baking competition to find the best Brown Bread in Ireland and I am sure this year will be no different!”
For further information visit: www.neff-home.com/ie/brown-bread-comp
Read more: Baking stars from the National Ploughing Championships hit Aldi shelves
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