Baking stars from the National Ploughing Championships hit Aldi shelves

Phyllis McGovern, Aldi's National Brown Bread Winner 2016
Phyllis McGovern, Aldi's National Brown Bread Winner 2016

Winning Brown Bread and ‘Muffin of the Moment’ to go on sale in Aldi stores

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12 December 2016 | 0

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Éabha Campbell, the National Junior Baking Competition winner’s ‘Muffin of the Moment’ is now stocked in 128 Aldi stores nationwide

They say you reap what you sow, and Aldi’s baking competitions at this year’s National Ploughing Championships have certainly risen up a treat.

Phyllis McGovern’s National Brown Bread Baking Competition winning soda bread hit Aldi shelves nationwide on Saturday, priced at €1.59.

Éabha Campbell, the National Junior Baking Competition winner also saw her ‘Muffin of the Moment’ stocked in 128 Aldi Stores nationwide, at €1.79 for a two pack. Éabha will be Aldi’s youngest supplier at just 16 years of age.

In the Aldi Marquee at the National Ploughing Championships on 22 September, the National Brown Bread Baking Competition was held in association with the National Ploughing Association (NPA) and Irish Countrywomen’s Association (ICA). On the day, all four judges concluded that Phyllis’s bread was the best brown bread in the country, including former competition winner Eileen Brennan.

Phyllis’s brown bread is being made by Stapleton’s Bakery in Roscrea, Co Tipperary with ingredients that include wholemeal flour, wheatgerm, oatflakes, pinhead oatmeal, wheatbran, buttermilk, milled chia and linseed, making for healthy and wholesome bread that is high in fibre, low in sugar and a source of protein.

The experienced baker said she was “thrilled” to take her brown bread recipe from her B&B in Co. Waterford to the shelves of Aldi stores.

Also featuring on Aldi’s shelves this year are National Junior Baking Competition Winner Éabha Campbell’s winning muffins. Éabha baked spiced fruit centenary muffins which the judges described as outstanding. The theme was based on a recipe for gur cake which was sold on the streets of Dublin in 1916.

The National Junior Baking Competition was sponsored by Aldi in association with Foróige and the NPA.

 

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