The Bag’s in Blue!
King Crisps are a Dublin institution, and so it's fitting that the brand should join forces with another icon of the city to mark the GAA championships
7 June 2016
For decades, King Crisps have been a favourite among Dublin households; as well known as Molly Malone, Croke Park and the Poolbeg Chimneys.
So then, as the GAA championships unfold over the coming months, King Crisps has joined forces with another Dublin hero: GAA star Bernard Brogan. Brogan, a lifelong King Crisps lover, teamed up with King to help launch the brand’s new King of the Hill campaign, which will see King Crisps’ famous red packaging turn blue in support of the Dubs.
“King Crisps were always part of our childhood,” Brogan commented at a launch event to mark the occasion. “Nothing beats a bag of King…well perhaps winning an All-Ireland title, but I’m delighted to be associated with another true blue Dublin favourite.”
And it’s the “true blue” of Dublin GAA that King of the Hill is all about, as the King Crisps packs turn Blue for a limited time in support of Dublin’s All-Ireland’ campaign. “King Crisps have long played a part of the weekly match day ritual,” a King Crisps spokesperson said,. “The jersey’s on, the sambos wrapped, King Crisps in the bag, the excitement of the game in the air. We are and always will be – King of the Hill!”
To learn more, visit kingcrisps.ie, KingCrispsIreland on facebook or @King_Crisps on twitter.